Cuisine

Karol G and Casa Dragones Unveil a New Era in Tequila

Luxury spirits and music rarely share the same stage. Yet Karol G’s new tequila redefines that narrative with unapologetic elegance.

Por: Rubén Carrillo September 27, 2025

The idea emerged on the set of Karol G’s video 200 Copas. Moments of family, friendship, and gratitude inspired a deeper ambition: a tequila that immortalized those emotions in liquid form / Photo 200 Copas

Karol G in partnership with Bertha González Nieves, the first female maestra tequilera in Mexico, Casa Dragones crafts a revolutionary spirit.

Together, they unveil 200 Copas by Casa Dragones, a Cristalino Añejo that celebrates both personal memory and cultural authenticity.

The Birth of 200 Copas

The idea emerged on the set of Karol G’s video 200 Copas. Moments of family, friendship, and gratitude inspired a deeper ambition: a tequila that immortalized those emotions in liquid form

She envisioned a bottle that embodied joy and gratitude, reflecting milestones worth celebrating.

This wasn’t simply branding—it was the start of a bold new chapter.

The First Toast in Paris

The official debut will take place at the legendary Crazy Horse in Paris. Karol G, the first Latina to headline a residency there, will toast with her Cristalino creation.

It’s a symbolic fusion: Latin heritage meeting Parisian sophistication under global spotlight.

A perfect stage for a project three years in the making.

Innovation Through Tradition

Bertha González Nieves explains the collaboration’s essence: preserving tradition while embracing innovation.

The tequila honors centuries-old craft but pushes boundaries with modern techniques and forward-thinking design.

For Casa Dragones, it marks the first Cristalino expression in their portfolio, reinforcing their reputation as pioneers.

Sustainability and artisanal mastery remain central to the vision.

An Entrepreneurial Leap

Unlike fleeting celebrity collaborations, Karol G’s new tequila reflects true commitment.

The artist is not a figurehead but an investor, partner, and creative force shaping every decision.

Her involvement ensures each detail mirrors her artistry, values, and sense of empowerment.

It’s not just a bottle; it’s an entrepreneurial declaration.

Beyond Music, Toward Legacy

Karol G acknowledges the move as more than business—it’s a way to explore new dreams.

By joining Casa Dragones, she aligns with a family dedicated to excellence and cultural preservation.

This partnership showcases a modern Latina narrative: successful, ambitious, and authentically connected to tradition.

It’s luxury with depth, spirit with meaning.

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Flavor as Experience

The Cristalino Añejo offers crystalline clarity with aged complexity. Notes of vanilla, oak, and delicate spice unfold with a refined finish.

It’s designed for savoring, not rushing—meant for occasions that demand presence and reflection.

Shaping the Future of Tequila

Karol G’s new tequila doesn’t just join the luxury tequila wave—it reshapes it.

It brings a female-led, multicultural perspective to an industry long defined by tradition.

The release highlights empowerment, craftsmanship, and storytelling as key drivers of tequila’s future. This bottle symbolizes not only a drink, but a cultural shift.

Quick Questions & Answers

What is 200 Copas by Casa Dragones? It’s a Cristalino Añejo tequila co-created by Karol G and Bertha González Nieves.
Where will it debut? At the iconic Crazy Horse in Paris, during Karol G’s historic residency.
How long was it in development? The tequila was crafted over three years with meticulous attention to detail.
What makes it unique? It blends innovation, tradition, and authentic female leadership in the luxury tequila category.