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The US Open Experience, Served by Lavazza and Maestro Dobel

The US Open is never just about the matches. Every year, it transforms into a cultural festival where food, drinks, and brand experiences stand alongside world-class tennis.

Por: Rubén Carrillo
US OPEN Tequila
Aryna Sabalenka, Dobel Tequila's Maestra Ambassador, Offers New Yorkers "Drinks on Us" with a bottle of Maestro Dobel Diamante Cristalino Tequila / Photo Maestro Dobel

Two standout names leading this immersive journey in the US Open are Lavazza and Maestro Dobel, each crafting unique activations that capture the spirit of the game while celebrating tradition and innovation.

 

Lavazza’s Italian Coffee Culture

Lavazza brings the soul of Italian coffee to the heart of Flushing Meadows. 

 

For fans, the Food Village and other tournament hotspots become vibrant stages for coffee artistry. 

 

Guests can sip timeless espresso or discover bold creations such as the Espresso Martini and the indulgent Iced Tiramisu, made with Lavazza cold brew, chocolate syrup, and mascarpone mousse.

 

Yet, Lavazza doesn’t stop at serving drinks. Interactive experiences add playful energy across the grounds. 

 

Luigi, the animated robot mascot, greets fans with a 3D prize wheel that offers exclusive coffee-themed rewards. 

 

Postcards and photo stations transform fleeting tournament moments into lasting keepsakes.

 

At Court 6, Luigi takes over the lounge with a whimsical setup, ensuring coffee culture feels as engaging as the tennis itself.

Lavazza brings the soul of Italian coffee to the heart of Flushing Meadows. / Photo Lavazza
Lavazza brings the soul of Italian coffee to the heart of Flushing Meadows. / Photo Lavazza

A Heritage of Excellence

Lavazza’s presence at the US Open underscores its 125-year history of innovation and its mission to “awaken a better world every morning.” 

 

The brand continues to set benchmarks in sustainability and craftsmanship while honoring its Turin origins. 

 

For tennis fans, each cup served during the tournament reflects this legacy: meticulous sourcing, sustainable practices, and unmistakable Italian flavor. 

 

It’s also a special nod to Jannik Sinner, who proudly carries the Lavazza name as one of its sporting ambassadors.

Lavazza doesn’t stop at serving drinks. Interactive experiences add playful energy across the grounds. / Photo Lavazza
Lavazza doesn’t stop at serving drinks. Interactive experiences add playful energy across the grounds. / Photo Lavazza

Maestro Dobel: Toasting Victories in Style

While Lavazza keeps fans energized, Maestro Dobel ensures celebrations flow long after the last point is played. 

 

As the “Official Tequila” of the US Open, the brand brings Mexican vibrancy and sophistication to New York. 

 

Their cocktails highlight tradition with modern creativity, led by the iconic Maestro Dobel Ace Paloma, crafted with Diamante Cristalino Tequila, grapefruit soda, and fresh lime.

 

This year, Aryna Sabalenka, the defending champion and Dobel’s Maestra Ambassador, invites fans to join her promise of “Drinks on Us.” 

 

At local bars and restaurants across New York, supporters can enjoy their first Dobel cocktail in her honor.

While Lavazza keeps fans energized, Maestro Dobel ensures celebrations flow long after the last point is played. / Photo Maestro Dobel
While Lavazza keeps fans energized, Maestro Dobel ensures celebrations flow long after the last point is played. / Photo Maestro Dobel

Player-Crafted Cocktails and Exclusive Menus

Sabalenka isn’t the only star lifting glasses with Maestro Dobel. American favorite Taylor Fritz, also part of the brand’s tennis family, introduces the fiery Fritzy Spicy Margarita, reflecting his California roots and passion for bold flavors. 

 

These signature cocktails, alongside curated dishes from José Andrés’ celebrated Oyamel restaurant, create a dining and drinking experience unmatched at any sporting event.

 

Fans visiting the Dobel Tequila Club can savor Yucatán-inspired tacos, pair them with exclusive cocktails, and feel immersed in modern Mexican gastronomy.

A Grand Slam of Taste and Tradition

Together, Lavazza and Maestro Dobel elevate the US Open beyond competition. 

 

They blend heritage, flavor, and creativity, ensuring fans leave with more than match memories. 

 

Whether sipping coffee before a tense tiebreak or raising a tequila cocktail after a stunning victory, the synergy of these brands reflects the event’s global prestige.

For fans, the Food Village and other tournament hotspots become vibrant stages for coffee artistry. / Photo Lavazza
For fans, the Food Village and other tournament hotspots become vibrant stages for coffee artistry. / Photo Lavazza

Quick Questions & Answers

  • What unique coffee creation did Lavazza introduce at the US Open? The Iced Tiramisu, made with cold brew, chocolate syrup, and mascarpone mousse.
  • Who is Maestro Dobel’s Maestra Ambassador at the US Open? Defending champion Aryna Sabalenka.
  • Which American tennis player collaborates with Maestro Dobel? Taylor Fritz, who created the Fritzy Spicy Margarita.
  • Where can fans enjoy Dobel’s exclusive Mexican-inspired menu? At the Dobel Tequila Club, featuring dishes by José Andrés’ Oyamel.

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