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Luxury in US Open: Tennis Stars Dazzle in Jewels & Watches

The US Open has long been a showcase for world-class athleticism, but in 2025, its courts turned into runways.

Por: Rubén Carrillo
LUXURY WATCHES US OPEN IGA SWIATEK ROLEX
Iga Swiatek wears Rolex on and off court / Photo Rolex

Amid thunderous serves and breathtaking rallies, luxury accessories claimed their own spotlight at the US Open. 

 

Players didn’t just compete for titles; they celebrated individuality through jewelry and horology. 

 

This fusion has given rise to a new phenomenon: luxury at the US Open.

 

Carlos Alcaraz, ranked No. 2 in men’s tennis, stepped onto the court wearing a $38,000 Rolex Cosmograph Daytona. 

 

Crafted in 18-karat yellow gold with a turquoise blue and black dial, the watch radiated confidence. 

 

The Oysterflex bracelet, designed for both comfort and endurance, echoed his resilient game. 

 

Alcaraz had previously worn the same piece at Roland Garros and Wimbledon, but under the lights of New York, it carried added significance.

Carlos Alcaraz stepped onto the court wearing a $38,000 Rolex Cosmograph Daytona, as he did in Roland Garros / Photo Rolex

Sinner and the Gucci Signature

World No. 1 Jannik Sinner embraced fashion’s influence with ease. 

 

As Gucci global ambassador, he paired his Rolex Cosmograph Daytona in rose gold with a $2,150 Gucci duffle bag. 

 

The bag, designed in US Open colors of yellow and blue, highlighted how athletes embody lifestyle brands. 

 

Sinner’s choice reflected a balance of performance and design, reinforcing the notion of luxury at the US Open as more than ornamentation—it is cultural expression.

Sinner paired his Rolex Cosmograph Daytona in rose gold with a $2,150 Gucci duffle bag / Photo Rolex

Pegula’s Dazzling Triumph

Jessica Pegula, ranked No. 4 in women’s tennis, made waves with both her racket and her jewelry. 

 

She wore the DB28xs Starry Seas watch from De Bethune, valued at around $90,000, a piece that turned heads with its celestial artistry. 

 

Complementing it were gorjana jewels: a diamond ring, a chain necklace, huggie earrings, and a diamond paw pendant, together worth $7,185. 

 

As the daughter of billionaire Terrence Pegula, Jessica carries her own entrepreneurial ventures, yet her on-court selections underlined individuality and refinement.

Sponsored Brilliance: Tommy Paul and De Bethune

Tommy Paul continued the De Bethune presence at the tournament, wearing the DB28xs Steel Wheels, also priced near $90,000. 

 

His partnership with the brand demonstrated how sponsorships no longer remain discreet—on the contrary, they actively shape the visual story of competition.

 

Sabalenka’s Jewel-Encrusted Statement

Aryna Sabalenka, the world’s top-ranked woman, stunned with her custom diamond jewelry designed to celebrate her eighth US Open. 

 

From Material Good, her collection included a choker with pear-cut stones, a tourmaline necklace, and earrings studded with diamonds. 

 

While exact figures remain undisclosed, similar designs retail between $2,800 and $13,400. Her adornments weren’t just decorative; they symbolized resilience and personal milestones.

Tiffany Elegance with Anisimova

Amanda Anisimova, currently ranked No. 8, brought Tiffany & Co. to Flushing Meadows.

 

Her gold pieces from the Hardware Collection, including bracelets, earrings, and a pendant necklace, exceeded $10,000 in value. 

 

Each detail reflected Tiffany’s blend of modern minimalism and timeless allure, seamlessly integrated into the court’s competitive atmosphere.

Rublev, Gauff, and Świątek: Icons of Style

Men’s No. 15 Andrey Rublev showcased a rare $180,000 titanium Vanguart Orb watch, a timepiece that blended futuristic design with traditional craftsmanship. 

 

Coco Gauff, women’s No. 3, highlighted subtle exclusivity with her discontinued Rolex Oyster Perpetual in Red Grape, valued between $6,000 and $11,000. 

 

Meanwhile, world No. 2 Iga Świątek displayed her Rolex 1908 in yellow gold, retailing for $25,250, embodying elegance anchored in tradition.

A New Definition of Prestige

What unfolded at the 2025 tournament was more than a spectacle. 

 

It was a declaration that tennis has become a natural runway for prestige, where victories intertwine with design, and players celebrate their journeys through extraordinary pieces. 

 

Luxury at the US Open isn’t simply about price tags; it is about symbols, narratives, and the artistry of personal expression.

Coco Gauff wearing Rolex Oyster Perpetual / Photo via Rolex
Coco Gauff wearing Rolex Oyster Perpetual / Photo via Rolex

Quick Questions & Answers

  • Who wore a $38,000 Rolex Cosmograph Daytona in yellow gold? Carlos Alcaraz showcased it during the US Open.
  • Which player wore custom diamond jewelry from Material Good? Aryna Sabalenka wore jewels made for her eighth US Open.
  • What watch did Jessica Pegula wear while winning? She wore the $90,000 De Bethune DB28xs Starry Seas.
  • Which player highlighted Tiffany & Co.’s Hardware Collection? Amanda Anisimova displayed pieces worth over $10,000.

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