In the 1930s, Ermenegildo Zegna planted the first tree in Trivero, Northern Italy.
That gesture ignited a movement: a 100 km² sanctuary in the Alps now known as Oasi Zegna.
More than 500,000 trees flourish there today—a living symbol of responsibility and respect.
Oasi Zegna is more than a location—it’s the soul of the brand. What began in Italy now extends to Aspen, where mountains mirror Zegna’s alpine roots.
The Green Mindset philosophy continues to grow, rooted in ecological restoration and cultural continuity.
Aspen: A Natural Match
Zegna’s Aspen store is not just retail—it’s a sensorial statement.
Crafted as an alpine haven, it reflects the harmony between nature and design. Each product, space, and gesture feels intentional, organic, and quietly luxurious.
