Design

Prada’s Days of Summer: A Serene Escape into Style and Stillness

Prada’s newest campaign, Prada’s Days of Summer, brings a new meaning to seasonal fashion.

Por: Rubén Carrillo July 9, 2025

Shot by the talented Oliver Hadlee Pearch, Prada’s Days of Summer collection embodies more than just clothing — it tells a story of stillness, breath, and balance.

Models such as Kendall Jenner, Troye Sivan, and Hunter Schafer appear seated quietly on traditional gozzo boats.

These pastel-painted wooden vessels float weightlessly, surrounded by a sea that feels almost eternal.

Their isolation reflects the campaign’s central idea: that sometimes, peace can be found in complete simplicity.

Designs That Whisper, Not Shout

The fashion itself mirrors this serenity. Light knits, soft cottons, and airy tailoring dominate the visual language.

Soft shapes and calm hues drift between formal and informal, perfect for a day in the city or a getaway by the coast.

It’s clear that Prada’s Days of Summer is not about loud fashion statements, but elegant restraint.

A Cast That Embraces Diversity

Beyond the main trio, the campaign features faces such as Julia Nobis, Lina Zhang, and Yuliana Perez.

This wide-ranging cast gives the narrative a modern global touch.

Whether on screen or in real life, Prada showcases characters who quietly inhabit their spaces — never performing, only existing.

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From Screen to Shore

What makes Prada’s Days of Summer even more captivating is how it moves beyond the screen.

The campaign has now taken physical form in Capri, Italy.

At Punta Carena Bay, the same boats from the photos have arrived in real life, floating serenely beside the Lido del Faro beach club.

Capri as a Living Campaign

The Italian coastline plays host to an experience where guests don’t just view the fashion — they step into it.

A floating Prada platform extends out at sea, drawing the eye and connecting the campaign’s visuals with reality.

In Anacapri, gozzo-shaped kiosks serve branded gelato, and visitors can craft rope keychains and bag charms.

Transforming Viewers into Participants

With this experiential approach, Prada invites its audience to become part of the summer narrative.

The boats, once symbols of the campaign, now live under the Mediterranean sun, shifting from imagery to atmosphere.

Romantic Simplicity

Photographer Oliver Hadlee Pearch captured a minimalist, romantic lens that translates beautifully to real life.

Prada’s Days of Summer feels like a dream, yet one you can physically walk into. Each element, from the water to the wardrobe, plays into the theme of escape and indulgent

The Art of Escape

This isn’t just about selling clothes. Prada’s Days of Summer is about selling a feeling — the freedom of soft silence, the indulgence of time, the art of stillness.

Miuccia Prada and Raf Simons have designed a collection that doesn’t demand attention but instead earns it through presence.

Q&A’s about Prada's Days of Summer

What is the main theme of Prada's Days of Summer? Stillness, serenity, and minimalist elegance define the campaign’s message.
Where was the real-life Prada experience launched? It took place in Capri, specifically Punta Carena Bay and Anacapri.
Which celebrities appear in Prada's Days of Summer campaign? Kendall Jenner, Hunter Schafer, and Troye Sivan lead the visuals.
What unique interactive elements were added to the activation? Gozzo-shaped kiosks, branded gelato, and rope-crafting stations.