Located just across from the Maison’s boutique on Via Giosuè Carducci, in Forte dei Marmi (Italy), the gelateria Louis Vuitton is open until September and offers a stylish escape with exclusive ice cream flavors and a striking visual identity.
Taste the Trend: Louis Vuitton’s Gelateria Sets the Bar in Forte dei Marmi
Louis Vuitton is elevating the summer experience in Forte dei Marmi with a concept that fuses fashion, flavor, and French sophistication.
This artisan kiosk, designed in a vintage-inspired green tone, captures the spirit of a traditional Italian gelateria — with a high-fashion twist. Everything, from the cups to the napkins, has been meticulously branded with Louis Vuitton’s iconic Monogram flowers and a white-and-green motif.
The result is a unique space where every element has been thoughtfully curated, inviting visitors to indulge not just in flavor, but in a complete sensory experience.
Sweet luxury
Stepping up to the counter, guests are greeted by a delightful surprise: Vivienne, the Maison’s whimsical mascot, appears to be queuing alongside customers. Her presence and playful energy set the tone for the menu, which features ten classic flavors and two special creations named after characters deeply rooted in the brand’s heritage.
One is “Vivienne”, a creamy Portuguese milk base swirled with mandarin; the other is “Gaston”, an homage to Gaston-Louis Vuitton, offering sponge cake, crunchy praline, and dark chocolate chips.
All ice creams at the gelateria Louis Vuitton are produced in collaboration with Galliano, a renowned local institution known for its excellence and dedication to quality. This partnership brings together Italian culinary craftsmanship and the Maison’s artistic vision, making each scoop as refined as it is delicious.
Gelato à la mode
From the custom-designed take-away bags to the Monogram-stamped cones, the gelateria Louis Vuitton perfectly merges design and gastronomy. Positioned near the beachfront and surrounded by luxury boutiques, it’s an ideal spot for a chic break — whether after a shopping spree or during an afternoon stroll through this elegant Tuscan town.
This latest venture joins a series of lifestyle projects by Louis Vuitton, such as the Multicolor Monogram tram seen gliding through Milan and the gourmet collaborations with Da Vittorio in the fashion capital. Each initiative showcases the brand’s ability to reinterpret luxury through new and unexpected formats.
With its relaxing yet stylish atmosphere, this ice cream boutique has quickly become one of the most photographed places of the Italian summer. Whether you’re a local or a visitor, the gelateria offers a flavorful pause in the heart of Forte dei Marmi — a must-stop for anyone craving both sweetness and style.
Key information
- Where is the gelateria Louis Vuitton located? It is in Forte dei Marmi, across from the Louis Vuitton boutique on Via Carducci.
- What are the signature ice cream flavors called? Vivienne and Gaston, inspired by iconic characters from the Louis Vuitton universe.
- Who produces the ice cream for the gelateria? The ice creams are made by Galliano, a historic local artisan brand.
- When is the gelateria Louis Vuitton open? It operates daily from 12 PM to 8 PM, through the end of September.
