After debuting the first part of the Pre-Fall 2025 Menswear Collection, which focused on travel-inspired looks, the narrative now transitions from Paris to the sun-drenched vibes of Miami.
The second phase of the Louis Vuitton Pre-Fall 2025 Menswear Collection by Pharrell Williams invites wearers to immerse themselves in the laid-back rhythm of Miami’s beach and poolside culture.
This latest chapter—referred to as the “arrival wardrobe”—blends the boundaries between resort leisure and elevated daywear, transforming casual attire with a refined, artisan-driven twist.
After debuting the first part of the Pre-Fall 2025 Menswear Collection, which focused on travel-inspired looks, the narrative now transitions from Paris to the sun-drenched vibes of Miami. This second installment includes ready-to-wear pieces, bags, accessories, jewelry, sunglasses, and footwear—each designed with the same sophistication and playfulness the House is known for.
The campaign, envisioned through the lens of photographer Rosie Marks and brought to life in video by Gregoire Dyer, delves into the modern reinterpretation of traditional dandy aesthetics. From nautical influences to resort-ready luxury, the pieces reflect Pharrell’s vision of leisurewear as an expressive, versatile statement.
While the initial chapter—titled the “transit wardrobe”—saluted cruise ship elegance with tailored yet relaxed ensembles, the current “arrival wardrobe” draws inspiration from poolside charm and oceanfront leisure. Fabrics evoke the textures of upscale seaside retreats, with visuals echoing Miami’s Art Deco-infused pastel palette.
One standout is a sage green coat, cut like a robe, adorned with a jacquard hotel-style insignia on the back. Crafted from plush French terry toweling, it reappears in a bright strawberry pink zip-top and coordinated shorts. Silk bowling sets in aquatic and blush tones, and pajama-style suits in muted khaki and vivid magenta, come alive with contrasting Monogram Glow patterns.
Oversized striped shirts are paired with matching bottoms—long silk-viscose over-shirts are layered over relaxed-fit trousers emblazoned with blue jacquard Monograms and red painterly stripes. The resort aesthetic continues with classic Breton-striped polos rendered in Monogram jacquard, as well as Bengal-striped ensembles, including shirts, trousers, and even swimwear.
Raffia, a nod to tropical beachwear, takes center stage in unexpected forms—like a minimalist collarless jacket in natural tones and a black chambray denim outfit detailed with raffia accents. A semi-transparent beige T-shirt features embroidered Damier squares in raffia, elevating a basic staple into a work of art.
The Miami Jacquard—a tapestry-inspired pattern depicting nostalgic seafront scenes in greens and blues—appears across signature bags like the Shopper Tote, Montsouris Cargo Backpack, and Speedy. Meanwhile, Monogram Cruising bags in double-embossed leather with metallic hardware shine through in the Squeeze Trunk and Steamer silhouettes.
Statement bags include a Speedy P9 30 in black suede with hand-applied crystal Monograms, a hand-woven wicker Keepall 25, and even a dolphin-shaped bag with pearl eyes. The playful spirit continues with a Monogram Canvas pool ring bag, boccia ball set with matching carrier, and a porcelain champagne cooler shaped like a mini bar essential.
Blurring fashion, function, and fantasy, Pharrell Williams’ Pre-Fall 2025 Menswear Collection is not just a seasonal offering—it’s a lifestyle vision where relaxed elegance and elevated design converge.
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