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Ticking Icons: Tom Cruise and the Rolex That Stole the Spotlight

If there was ever a mission worth accepting, it was Tom Cruise’s takeover of the 2025 Cannes Film Festival.

Por: Alejandro Carrillo
Tom Cruise Rolex
The Rolex Day-Date 40 in 18k white gold, a timepiece that perfectly echoed the actor’s timeless appeal / Photo via myluxury.it

On the second day of the event, Tom Cruise made a grand entrance for the photocall of his highly anticipated film Mission: Impossible – The Final Reckoning, and to say he made an impression would be an understatement.

 

Dressed in a deep burgundy polo and coordinating trousers, Tom Cruise radiated effortless charm. His look was elevated by none other than the Rolex Day-Date 40 in 18k white gold (Ref. m228239-0003), a timepiece that perfectly echoed the actor’s timeless appeal. The legendary ‘Maverick’ stance, complete with signature sunglasses, reminded everyone that Cruise remains the ultimate action icon—ageless, composed, and forever cool.

Rolex Day-Date discs / Photo Rolex
Rolex Day-Date discs / Photo Rolex

The Day-Date 40, recognized for its understated luxury, complemented Cruise’s sophisticated presence on the Riviera. Crafted with a diamond-studded silver dial and a fluted bezel, it shimmered in the sunlight with an elegant President bracelet—classic Rolex prestige for a man who defines cinematic greatness. As he mingled with fans, greeted co-stars, and signed autographs, the synergy between star and timepiece was undeniable.

white gold Rolex Day-Date with a white dial and Roman numeral markers / Photo via Rolex
White gold Rolex Day-Date with a white dial and Roman numeral markers / Photo via Rolex

From Maverick to Mission

Tom Cruise, known for his appreciation of fine craftsmanship, has built an enviable watch collection over the years. Just this past February, he was spotted wearing a white gold Rolex Day-Date with a white dial and Roman numeral markers, highlighting the iconic windows for the day at 12 o’clock and the date at 3. This piece, valued at €47,600, is a testament to his impeccable taste.

During the Paris Olympics, Cruise added more flair to his wrist with another Rolex Day-Date, this time with a rare meteorite dial, proving his commitment to both performance and exclusivity. As the Day-Date nears its 70th anniversary in 2026, Rolex enthusiasts are already anticipating the release of commemorative editions. The Day-Date’s famed President bracelet, with its rounded three-piece links in white gold, continues to be a hallmark of elegance.

Rolex Platinum Cosmograph Daytona / Photo Rolex

Rolex glamour

While Tom Cruise is often seen wearing luxury brands like Vacheron Constantin and Cartier, his affinity for Rolex remains strong. Whether he’s wearing a Day-Date or a gleaming Platinum Daytona ref 116506, he brings each piece to life with his signature energy. In fact, he showcased several of these Rolex masterpieces during the press tour for Mission: Impossible – Dead Reckoning Part One back in 2023.

With Mission: Impossible 8 – The Final Reckoning set for release on May 21, 2025, we can surely expect another parade of spectacular timepieces. One thing is certain: when it comes to red carpets and Rolex, no one does it quite like Tom Cruise.

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