Daisy Edgar-Jones has taken another step forward in her career, making her debut as the face of one of the world’s most iconic luxury brands in the new Gucci Lido campaign.
This marks a significant milestone for Edgar-Jones, who joins fellow talents David Jonsson and Aliocha Schneider in a visual exploration of summer, serenity, and refined ease.
The campaign, captured through the evocative lens of photographer Jim Goldberg, represents a celebration of coastal escapes and timeless style—hallmarks of Gucci’s new seasonal vision.
Gucci Lido: A Celebration of the Art of Slowing Down
The Gucci Lido campaign is more than a fashion editorial—it’s an homage to life at a gentler pace.
Set against the backdrop of serene Mediterranean coastlines and lush garden villas, the campaign follows Edgar-Jones, Jonsson, and Schneider as they embrace an atmosphere of relaxed elegance.
Whether aboard a boat or reclining under the sun, the trio wears looks that balance casual sophistication with playful nostalgia.
From GG monogrammed denim and sleek one-piece swimsuits to light cotton sets and classic striped shirts, the collection echoes the essence of summer freedom.
Each image reflects not only Gucci’s design sensibility but also its ability to tell stories through fashion.
