Long favored by the international elite, Punta del Este is now evolving into a powerful hub for global wealth and investment. A combination of fiscal advantages and political stability has drawn high-net-worth individuals worldwide, further fueling growth in sectors such as luxury tourism, real estate, infrastructure, and high-end services.
Located in the Maldonado Department—Uruguay’s fastest-growing region—Punta del Este has seen a population boom of nearly 41,000 people in the last 12 years, reaching an estimated 213,000 residents by 2023. This increase has not only influenced the development of new residential neighborhoods and commercial zones, but it has also pushed forward enhancements in essential public and private services.
