Design

Miuccia Prada Takes the Reins of Versace: A New Luxury Powerhouse Emerges

In a year already marked by seismic shifts in the fashion world, a historic announcement has sent shockwaves through the luxury industry: Miuccia Prada and the Prada Group have officially acquired Versace for €1.25 billion.

Por: Rubén Carrillo April 18, 2025

Miuccia Prada and Versace — For fashion insiders, the acquisition of Versace by Miuccia Prada is more than just a business move—it's a cultural moment. / Photo vía Prada Group web

For fashion insiders, the acquisition of Versace by Miuccia Prada is more than just a business move—it’s a cultural moment.

Under Miuccia Prada, known for her visionary approach and intellectual take on fashion, Versace is now poised for a reinvention.

And with Prada’s resources, reach, and expertise, the brand is expected to evolve while still honoring the daring aesthetic that made it legendary.

This announcement also comes at a time of major change for Versace.

Earlier this year, Donatella Versace announced her decision to step down as creative director after nearly three decades at the helm.

A Strategic Move with Deep Artistic Implications

In a public statement, Prada Group CEO Patrizio Bertelli celebrated the acquisition with a nod to shared values: creativity, heritage, and craftsmanship.

“We are excited to welcome Versace into the Prada family and to support a new chapter in its evolution,” he shared.

This union is not simply a matter of expanding a portfolio.

Miuccia Prada, whose leadership has defined Prada’s avant-garde voice for decades, now carries the responsibility of guiding Versace into a new era.

The departure of Donatella Versace was met with reverence and respect, not just within the company, but across the fashion landscape.

A Familiar Talent Steps into the Spotlight

Dario Vitale’s appointment marks a fresh creative direction.

His years at Miu Miu, particularly as the head of ready-to-wear and brand image, have prepared him for this career.

Under the watchful eye of Miuccia Prada, Vitale cultivated a knack for combining youthful edge with refined elegance.

His leadership will usher in the first Versace collection not designed by a member of the founding family.

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Una publicación compartida de Donatella Versace (@donatella_versace)

A Bold New Vision for Versace

What lies ahead is a dynamic reinvention of Versace under Miuccia Prada’s strategic guidance.

The challenge is twofold: to preserve Versace’s fierce and glamorous identity, while reintroducing it to a new generation of luxury consumers.

The backing of the Prada Group ensures that this evolution will be supported by substantial investment, cutting-edge innovation, and global infrastructure.

Questions & Answers

1. Who acquired Versace and for how much? The Prada Group, led by Miuccia Prada, acquired Versace for €1.25 billion.
2. What role will Donatella Versace have now? She will remain involved as Chief Brand Ambassador but no longer serves as creative director.
3. Who is the new creative director of Versace? Dario Vitale, formerly of Miu Miu, has taken on the role of creative director.
4. How does Miuccia Prada influence the future of Versace? Her leadership brings a strategic vision and artistic depth that will guide Versace into a new, elevated phase.