Originally conceived as vital instruments for aviation professionals navigating new air routes, GMT watches have an illustrious history that dates back over 70 years.
The rise of international air travel in the mid-20th century required reliable methods for pilots to track time across multiple time zones. To meet this requirement, watchmakers introduced the GMT (Greenwich Mean Time) watch, featuring an additional hour hand and a rotating bezel, enabling users to effortlessly monitor two time zones simultaneously.
The most iconic? The Rolex GMT-Master, launched in 1955 in cooperation with Pan American Airways, cemented the GMT watch‘s status as the preferred accessory for pilots and frequent travelers, recognized for its distinctive red and blue “Pepsi” bezel and rugged functionality.
Here, four new GMT models showcased at Watches & Wonders 2025 in Geneva (April 1 -7).