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TAG Heuer takes the fast lane in Watches & Wonders 2025

To celebrate its return as the official timekeeper of Formula 1, TAG Heuer is rolling out new colors and materials in its Formula 1 collection, new features for the Carrera, and a stunning Monaco Split Seconds

Por: Raquel Seijas
The bold finishes of the Formula 1 collection include TH-Polylight, sandblasted steel and DLC treatment / Photo TAG Heuer
The bold finishes of the Formula 1 collection include TH-Polylight, sandblasted steel and DLC treatment / Photo TAG Heuer

TAG Heuer stands as a paragon of Swiss craftsmanship, entwined in the rich tapestry of motor racing history. Renowned for its iconics watches—the Carrera, Formula 1, and Monaco—TAG Heuer embraces its role as the official timekeeper for Formula 1 with a breathtaking showcase during Watches & Wonders 2025.

 

This momentous occasion not only highlights the brand’s legacy but also unveils an array of innovative designs and functionalities emblematic of TAG Heuer‘s commitment to precision and excellence.

Celebrating the 75th anniversary of Formula 1, TAG Heuer fortifies its long-standing connection to the sport by unveiling a collection that balances classic aesthetics with contemporary flair.

New models Formula 1 with sandblasted steel bracelet / Photo TAG Heuer
New models Formula 1 with sandblasted steel bracelet / Photo TAG Heuer

The newly launched Formula 1, Carrera, and Monaco models introduce captivating color palettes and innovative functions, including a striking Monaco timepiece crafted from ceramic and sapphire crystal with only ten exclusive pieces available.

Formula 1: A Symphony of Colors and Sustainability

TAG Heuer electrifies its Formula 1 collection with an invigorated design featuring a thoughtfully refined 38mm case, enhanced finishes, and an innovative Solargraph movement, all complemented by an eye-catching selection of colors.

 

The core collection boasts three striking timepieces—classic black and white dials, a deep blue model both paired with a steel bracelet, and a bold red design.

 

The collection expands to six limited edition models, each adorned with vibrant color combinations encased in state-of-the-art TH-Polylight cases: black and red, black and yellow, blue and black, white and green, white and red, and a distinctive green and red piece.

The TH-Polylight is a material that’s known for being lightweight, durable, and able to produce endless color options. It also optimizes both ergonomics and aesthetics.

 

Additionally, the bold finishes include sandblasted steel and DLC treatment.

 

Each watch serves not only as a tribute to TAG Heuer‘s iconic 1986 collection but also harnesses the power of the Sun through the revolutionary Solargraph movement.

 

A mere two minutes of direct sunlight can power the watch for an entire day, with a full charge lasting up to ten months without light exposure.

 

Even when idle, the timepiece can reactivate with just ten seconds of light, thanks to its ultra-efficient system and a remarkable 15-year battery lifespan—highlighting TAG Heuer’s commitment to sustainability without compromising on luxury.

The Evolution of Carrera: Timeless Elegance Meets Modern Features

The updated Carrera features Day Date functions, fusing tradition with modern elegance
The updated Carrera features Day Date functions, fusing tradition with modern elegance / Photo TAG Heuer

TAG Heuer proudly unveils an exhilarating evolution of the iconic Carrera collection. Inspired by the daring Carrera Panamericana road race from the 1950s, this legendary watch has consistently epitomized innovation and luxury since its inception in 1963.

 

The updated Carrera features Day Date functions, fusing tradition with modern elegance.

 

The new Carrera Day-Date series exhibits an array of six models, each showcasing unique dials, and straps designed to cater to diverse tastes.

 

Bold dial color options, elegant finishes, and practical functionalities enhance the wearability of each piece, allowing enthusiasts to find the perfect watch for any occasion.

The TAG Heuer Carrera Date Twin-Time, a special and elegant two time zones watch / Photo TAG Heuer
The TAG Heuer Carrera Date Twin-Time, a special and elegant two time zones watch / Photo TAG Heuer

Among the standout models are options with a sophisticated black opaline dial, available in either a steel bracelet or an alternative fine brushed arrangement of steel and 18K 5N rose gold.

 

Elevating the collection further is the TAG Heuer Carrera Date Twin-Time, a special and elegant two time zones watch. It features a red-tipped GMT hand reminiscent of TAG Heuer’s historic Carrera GMT models.

A New Monaco in Ceramic and Sapphire Crystal

TAG Heuer’s affiliation with Formula 1 runs as deep as the sport’s roots, first blossoming in 1969 with the launch of the Monaco.

 

The latest Monaco Split-Seconds Chronograph | F1® exemplifies the pinnacle of TAG Heuer’s innovation, featuring the ultra-lightweight automatic Calibre TH81-00 movement, known as one of the most advanced chronograph calibers produced by the brand.

 

This groundbreaking mechanism allows for the simultaneous measurement of two separate time intervals, a functionality ideally suited for tracking multiple racing laps and concurrent sports events.

 

Crafted from cutting-edge materials, including sleek white ceramic and sapphire crystal, this new Monaco timepiece assures comfort without sacrificing durability.

The latest Monaco Split-Seconds Chronograph | F1® exemplifies the pinnacle of TAG Heuer's innovation, / Photo TAG Heuer
The latest Monaco Split-Seconds Chronograph | F1® exemplifies the pinnacle of TAG Heuer's innovation, / Photo TAG Heuer

Additionally, the extensive use of sapphire crystal creates a harmonious bond between the case and movement, with the caseback serving as a stunning window into the intricacy of Calibre TH81-00.

 

This exclusive piece is completed with a white calfskin strap embossed with a textile pattern, further enhancing its luxurious and sporty aesthetic, making it a must-have for any connoisseur of motorsports and fine watchmaking alike.

FAQs about TAG Heuer novelties 2025

  • What materials are used in the Formula 1 collection? The Formula 1 collection features TH-Polylight, lightweight material, durable, and able to produce endless color options
  • What is the Solargraph movement, and how does it work? The Solargraph movement is a state-of-the-art timekeeping technology that harnesses solar and artificial light as an energy source. A two-minute exposure to direct sunlight can power the watch for an entire day. The battery has an impressive lifespan of up to 15 years.
  • What new functions are included in the new Carrera? The new Carrera features Day-Date functions, in six distinct models boasting unique dials, materials, and straps.
  • What’s unique about the Carrera Date Twin-Time? The Carrera Date Twin-Time is designed for the modern globetrotter, featuring a GMT hand that allows the wearer to track two time zones simultaneously.
  • What sets apart the new edition of the Monaco Split-Seconds Chronograph? The new Monaco Split-Seconds Chronograph features the advanced Calibre TH81-00 movement, which allows for the simultaneous measurement of two time intervals—ideal for racing. Its case is crafted from sleek white ceramic and sapphire crystal, providing durability and a seamless aesthetic.

If you found this article about TAG Heuer interesting, please share it. You can also check our notes about Rolex and Ulysse Nardin news in Watches & Wonders 2025.

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