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What’s Behind Leonardo DiCaprio’s Surprising Partnership with Rolex?

In a powerful new advertisement titled “Reach for the Crown,” Leonardo DiCaprio has officially joined Rolex as the brand’s latest ambassador.

Por: Rubén Carrillo
The exciting partnership between Leonardo DiCaprio and Rolex not only highlights DiCaprio’s iconic presence / Photo Rolex
The exciting partnership between Leonardo DiCaprio and Rolex not only highlights DiCaprio’s iconic presence / Photo Rolex

The exciting new partnership between Leonardo DiCaprio and Rolex not only highlights DiCaprio’s iconic presence but also underscores a shared commitment to environmental sustainability. 

 

The “Reach for the Crown” ad from the new Rolex campaign, which marks DiCaprio’s debut as an ambassador, is now available on YouTube and will be featured during the highly anticipated 2025 Academy Awards broadcast.

 

Rolex proudly introduced DiCaprio as a “Testimonee”, a prestigious title reserved for its ambassadors. 

 

The brand emphasizes not just DiCaprio’s illustrious acting career but also his significant contributions to environmental advocacy.

 

Renowned for his work as a producer on thought-provoking documentaries like “Before the Flood” and “Ice on Fire,” DiCaprio has been a steadfast advocate against climate change and environmental degradation.

With his new role at Rolex, DiCaprio stands shoulder to shoulder with an elite group of Testimonees / Photo Rolex
With his new role at Rolex, DiCaprio stands shoulder to shoulder with an elite group of Testimonees / Photo Rolex

Since 1998, he has served as a United Nations Messenger of Peace, dedicating his efforts to various environmental issues through the Leonardo DiCaprio Foundation. 

 

This organization focuses on climate action and conservation initiatives, embodying DiCaprio’s passion for inspiring meaningful change.

 

As Rolex aptly stated in their official press release, “Whether captivating audiences on screen or driving change behind the scenes, Leonardo DiCaprio’s work is fueled by his passion to inspire and make a lasting difference.”

 

With his new role at Rolex, DiCaprio stands shoulder to shoulder with an elite group of Testimonees, which includes industry giants such as Martin Scorsese and James Cameron. 

 

This prestigious alliance not only highlights his cinematic success but his influential presence in cultural and philanthropic discussions.

A Passion for Horology

DiCaprio’s connection to luxury timepieces runs deep. Recently, he was spotted wearing the coveted Rolex Cosmograph Daytona ref. 116509 at a Los Angeles Lakers game, showcasing his appreciation for exquisite craftsmanship in horology. 

 

This model features an in-house automatic movement and is highly sought after by watch enthusiasts.

 

Moreover, DiCaprio’s enthusiasm for sustainable luxury extends to his investments. 

 

In 2023, he became financially involved with ID Genève, a sustainable watch brand pioneering change in the luxury market.

 

 “I am excited to support ID Genève, a brand that is pioneering change in the luxury market by prioritizing sustainability and embracing the principles of a circular economy,” he expressed.

Through this partnership, Rolex continues to align itself with individuals who exemplify excellence / Photo Rolex
Through this partnership, Rolex continues to align itself with individuals who exemplify excellence / Photo Rolex

Rolex’s Prestigious Lineup 

The “Reach for the Crown” campaign not only marks DiCaprio’s debut with Rolex but also showcases a diverse array of distinguished Testimonees, including tennis legends Roger Federer and Coco Gauff. 

 

Through this partnership, Rolex continues to align itself with individuals who exemplify excellence, innovation, and a commitment to meaningful change.

 

As Rolex and Leonardo DiCaprio collaborate to merge luxury with environmental stewardship, this partnership serves as a testament to the impact that influential figures can have in the fight for a sustainable future.

FQA

  • Which Rolex model was DiCaprio seen wearing in the campaign? Rolex Cosmograph Daytona ref. 116509.
  • Who are some other Rolex Testimonees? Martin Scorsese, James Cameron, Roger Federer, and Coco Gauff.
  • Which was the first Rolex ever made? The Rolex Oyster, introduced in 1926.
  • What campaign did Rolex recently launch? "Reach for the Crown”, starring Leonardo DiCaprio.
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