The exceptional FIA Formula One World Championship Trophy Trunk took center stage at the highly anticipated F1 75 event at The O2 in London, where all ten teams, drivers, and Team Principals united with fans for the grand unveiling of the 2025 liveries. This rare gathering of Formula 1’s most influential figures makes the event an unforgettable moment for racing enthusiasts worldwide.
Louis Vuitton x F1: a tribute to 75 years of motorsport excellence
Marking a milestone in motorsport history, Louis Vuitton x F1 has unveiled an exclusive FIA Formula One World Championship Trophy Trunk to commemorate the sport’s 75th anniversary.
At the culmination of the season, the Louis Vuitton x F1 trunk will safeguard the championship trophy before it is awarded to the top driver of the year. Crafted in Louis Vuitton’s esteemed Asnières workshop in France, the trunk exemplifies Maison’s long-standing tradition of designing bespoke travel cases for some of the most prestigious sporting competitions.
The trunk’s exterior features hand-painted Damier panels in black and white, a direct nod to Formula 1’s signature colors and the iconic checkered flag that signals victory at the finish line. A striking “V” embellishes the front, symbolizing both “Victory” and “Vuitton,” reinforcing the brand’s legacy in high-level craftsmanship.
Luxury design
Inside, the trunk is elegantly lined with black leather and microfiber to ensure the trophy is securely protected. As with all Louis Vuitton creations, the piece is finished with the House’s signature brass locks, corner protectors, and clasps, reflecting a heritage of artisanal excellence dating back to the 1860s.
Louis Vuitton’s ties to the automotive world date back to 1897, when Georges Vuitton foresaw the rise of automobile travel and created one of the first custom trunks designed specifically for cars. His innovation led to the development of Vuittonite, a highly durable coated canvas capable of withstanding exposure to harsh conditions—an invention that would later evolve into the House’s iconic monogram canvas. This early commitment to innovation cemented Louis Vuitton’s enduring presence in the automotive and motorsport industries.
Continuing this tradition, Louis Vuitton x F1 follows the brand’s legacy of creating one-of-a-kind trunks for some of the world’s most revered competitions. The House previously collaborated with the Automobile Club de Monaco, producing a custom Trophy Trunk for the prestigious Formula 1 Grand Prix de Monaco between 2021 and 2024.
More than sports
Formula 1 has grown into a global phenomenon, attracting hundreds of millions of passionate fans who eagerly follow each race throughout the season. The F1 75 event serves as a celebration of the sport’s remarkable journey, uniting teams, drivers, and fans to honor this historic milestone. Louis Vuitton’s involvement in the event underscores its unique ability to merge luxury with the thrill of competition, crafting designs that transcend function to become symbols of achievement and legacy.
The F1 75 celebrations will be streamed live on Formula 1’s official social media channels, giving fans across the world an opportunity to witness this momentous occasion. As the season unfolds, the championship trophy will travel alongside its bespoke Louis Vuitton trunk until it is ultimately awarded to the top driver, reinforcing the House’s philosophy that “Victory Travels in Vuitton”.
Important information
- What is the purpose of the Louis Vuitton x F1 Trophy Trunk? The trunk is designed to house the FIA Formula One World Championship trophy, which will be awarded to the top driver at the end of the season.
- Where was the Louis Vuitton x F1 Trophy Trunk crafted? It was handcrafted in Louis Vuitton’s historic Asnières workshop in France.
- How does the trunk's design reflect Formula 1's heritage? The trunk features black and white Damier panels representing F1’s signature colors and the checkered flag, along with a bold “V” symbolizing both “Victory” and “Vuitton.”
- What other motorsport event has Louis Vuitton collaborated on? Louis Vuitton previously created a custom Trophy Trunk for the Formula 1 Grand Prix de Monaco from 2021 to 2024.
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