Culture

Luster Magazine: Redefining Art, Architecture, and Quiet Luxury for a New Generation

Since a decade, Luster offers a fresh perspective, appealing to new generations of art collectors and enthusiasts.

Por: Karla Sofía Espinoza
With a unique perspective, Luster is open to captivate a new generation of art collectors and enthusiasts / Photo Brian Contreras
With a unique perspective, Luster is open to captivate a new generation of art collectors and enthusiasts / Photo Brian Contreras

José Hernández, a visionary architect and CEO, has masterfully blended his old-school business sense with creative innovation to create Luster Magazine-a groundbreaking publication that is redefining art, architecture, and quiet luxury.

 

With a unique perspective, Luster is open to captivate a new generation of art collectors and enthusiasts, bridging the gap between tradition and modernity. 

José Hernández, visionary architect and Luster CEO / Photo Luster
José Hernández, visionary architect and Luster CEO / Photo Luster

Over the past decade, Hernández has cultivated a loyal audience of influential art subscribers, transforming Luster into a leading media company that speaks to the evolving dynamics of today’s art world.

 

Each of its 14 meticulously curated editions showcases a harmonious blend of architecture, art, restoration, and hospitality, offering readers a rich and immersive experience. 

Art Basel Miami Beach, una de las grandes citas de arte / Photo Brian Contreras
Art Basel Miami Beach, one of the great art events / Photo Brian Contreras

A Platform for Visionaries and Innovators

Luster Magazine stands out not only for its stunning visuals and thoughtfully curated content but also for its exclusive interviews with prominent figures across various industries.

 

From visionary developer Craig Robins, sculptor Richard Orlinski, painter Pon Arsher, and acclaimed actor Edgar Ramírez to renowned architect Kobi Karp, Luster places art world luminaries at the forefront.

 

Additionally, the magazine shines a spotlight on emerging young artists, providing a platform for the next generation of talent to be discovered and celebrated. 

Luster + Art, a special edition dedicated to arts
Luster + Art, a special edition dedicated to arts

A Legacy of Luxury and Influence

José Hernández has secured Luster’s position as a beacon of luxury, attracting high-profile partnerships and advertisements from iconic brands such as Rolex, Hermès, Dior, Cartier, Patek Philippe, and Van Cleef & Arpels.

 

These alliances reflect the magazine’s commitment to quality and its ability to connect advertisers with a discerning audience of over 50,000 subscribers who are deeply engaged in the art world. 

“Our team at Luster brings decades of experience in the luxury industry, enabling us to create a brand that transcends media,” says Hernández. “Today, Luster is not just a magazine—it’s a multi-faceted brand with investments in hospitality and other high-end projects that reflect our commitment to excellence.” 

 

“Through Luster I have had progressive access to many luxury brands that have contributed to giving me a 360 view of it and that positions us as curators, not only about architecture but also about art. We have been developing our own idea of luxury in collaboration with other important brands and thus we have defined an aesthetic that defines us,” explains.

 

“For example, in my projects I have included elements from my interaction with creative professionals and prestigious brands that have expanded my vision and consolidated my idea about luxury. The evolution has been sustained and enriching.”

 

Discover the world of Luster Magazine—where art, architecture, and quiet luxury converge to inspire a new generation of collectors and connoisseurs. 

If you enjoyed this article about Luster Magazine and art, please share it. You can check out other articles about art in our Culture section, like this one about Christie’s and this one about the Perez Art Museum in Miami.

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