As the first Asian tennis player to win an Olympic singles gold and a trailblazer in the sport, Zheng Qinwen has become a symbol of empowerment and inspiration for many across the globe. Her dynamic personality and dedication to excellence have also led her to prestigious collaborations, including her latest role as a global ambassador for Dior.
Zheng Qinwen and Dior: a partnership of style, talent, and vision
Zheng Qinwen, a rising star in both the sports and fashion worlds, continues to captivate audiences with her remarkable achievements and magnetic presence.
The French fashion house Dior recently announced Zheng Qinwen as its new global ambassador, highlighting her as a symbol of elegance and audacity. According to Dior, Zheng embodies their signature style of femininity in constant evolution, perfectly aligning with the brand’s vision.
Her new role will feature her prominently in Maria Grazia Chiuri’s womenswear collections, showcasing the dynamic blend of athleticism and couture that Chiuri has championed since taking over as Dior’s creative director in 2016.
A bold step into fashion
In a statement, Dior emphasized how this partnership strengthens their dedication to empowerment and individuality, bridging the worlds of sports and high fashion. Zheng discussed the collaboration during her pre-Australian Open press conference in Melbourne.
She expressed her long-standing admiration for Dior, a brand she has loved since her teenage years, and her excitement about the partnership. Reflecting on her first photoshoot for Dior, she said, “It’s a pleasure to collaborate with a brand I’ve admired for so long. When I saw the pictures, I was thrilled—they came out beautifully.”
Zheng also highlighted the importance of representing such a prestigious brand with grace and professionalism. “When you work with brands like Dior, you have to ensure your actions, on and off the court, reflect their values.
A perfect blend of power and grace
Dior is such a renowned brand, and I feel incredibly fortunate to be associated with them,” she added. Grateful for the opportunity, Zheng humbly remarked, “I know there are many Olympic champions, and being chosen by Dior feels like a stroke of luck.”
This new partnership adds to Zheng’s growing list of endorsements, which include recent deals with Audi and an extended agreement with Alipay, China’s leading digital payment platform. These high-profile collaborations have significantly bolstered her financial success. In 2024, Zheng’s earnings surpassed $20 million, a notable increase from the $8 million she earned the previous year, as reported by Forbes and Sportico.
Zheng’s rise in the world of tennis has been equally extraordinary. She made history at the 2024 Paris Olympics by becoming the first Asian player, male or female, to win a gold medal in singles. Her path to victory included a stunning win against world No. 1 Iga Swiatek.
Zheng also achieved a career-high WTA ranking of No. 5 in November 2024, becoming only the second Chinese player to enter the top 10 after Li Na. With her exceptional achievements and expanding global influence, Zheng continues to break barriers and redefine what it means to excel both on and off the court.
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