Wellness

The Rise of Niche Fragrances: Redefining people’s Scent

In recent times, fragrances have taken a more distinct and daring approach. Niche fragrances, recognized for their original scent combinations that go beyond the traditional woody or musky notes, have rapidly become a dominant trend in the fragrance world.

Por: Rubén Carrillo
D.S. & Durga different collections / Photo via D.S. & Durga website
D.S. & Durga different collections / Photo via D.S. & Durga website

The term Niche Fragrances usually refers to fragrances developed by exclusive brands that specialize in perfumery. 

 

These brands craft scents with the input of skilled perfumers, known as “noses”, who translate emotions, moods, and ideas into sophisticated and complex fragrances. 

 

The focus of these brands is on creating intricate, layered profiles that offer something unique, standing out in a crowded market.

 

Exploring Niche Fragrances

As the popularity of niche fragrances continues to grow, we’ve put together a selection of five standout brands. Each has been chosen for its exceptional quality and distinctive character, showcasing the depth and diversity in the world of niche fragrances.

Liis Floating fragance / Photo via Liis
Liis Floating fragance / Photo via Liis

D.S. & Durga

Founded in 2008 in Brooklyn by David Seth Moltz and Kavi Ahuja Moltz, D.S. & Durga is a brand that tells intricate stories through its fragrances.

 

Drawing inspiration from folk songs, Russian novels, childhood memories in Delhi, and even the sound of electric lights, each fragrance is an expression of the Moltzs’ creativity and experiences. 

 

Despite starting from humble beginnings, they built a unique fragrance empire, learning and experimenting as they went along. 

 

In 2024, the brand was acquired by Manzanita Capital, based in London, which also owns brands like Diptyque and MALIN+GOETZ.

Pistachio Essence / Photo via D.S. & Durga website
Pistachio Essence / Photo via D.S. & Durga website

Vyrao

Vyrao offers a new kind of fragrance, one that connects with emotions and energy through not only scent but also color, crystals, and scientifically supported natural ingredients. 

 

Crafted in collaboration with expert perfumers, Vyrao’s eight gender-neutral eau de parfums, along with their incense and scented candles, are designed to elevate and transform your mood in unique ways. 

 

Their formulations combine principles of neuroscience, energy amplification, and perfumery to create uplifting, positive experiences. 

 

The name “Vyrao” embodies growth and vitality, conveying an energy that is infused into every aspect of the brand.

Vyrao Collections / Photo via Vyrao website
Vyrao Collections / Photo via Vyrao website

Perfumehead

Perfumehead, a luxury brand founded in Los Angeles by Daniel Patrick Giles, delves into the Osmocosm—the world of scents and stories. 

 

This brand pushes the boundaries of how we perceive fragrances, encouraging us to romanticize our lives and use scents as tools for discovery. 

 

Giles, the visionary behind the brand, crafts each fragrance like an olfactory screenplay, pulling inspiration from various cultural muses such as art, film, music, literature, and the places he holds dear. 

 

His debut collection is an homage to Los Angeles, his home and artistic muse.

The theme in the campaign is "The World Is Yours" / Photo via Louis Vuitton
Advertisement
360 Quite Luxury (Ad)
Advertisement

Frédéric Malle

Since its launch in 2000, Editions de Parfums Frédéric Malle has transformed the perfume industry. 

 

Known for its bold and avant-garde approach, Frédéric Malle’s perfumes set new standards in the world of fragrance, making a significant impact globally. 

 

Malle, trained in art history, photography, and advertising, discovered his olfactory talents at Roure (now Givaudan). His vision has reshaped the art of perfumery, emphasizing emotional depth and excellence.

Frederic Malle, Pierre Bourdon parfums / Photo via Frederic Malle
Frederic Malle, Pierre Bourdon parfums / Photo via Frederic Malle

Liis

Liis stands out for its commitment to high-quality, conscious ingredients sourced from around the world. 

 

Made with organic sugarcane alcohol and free from preservatives, dyes, phthalates, and sulfates, Liis is a cruelty-free, vegan, and allergy-tested brand. 

 

Drawing from personal experiences and emotions, each minimalist fragrance composition tells a unique story that is open to interpretation by the wearer.

 

In a world filled with endless fragrance options, niche fragrances offer something extraordinary for those seeking scents that transcend the ordinary. 

 

Whether you’re exploring Vyrao’s energy-driven perfumes or D.S. & Durga’s narrative-driven fragrances, niche fragrances are leading the way in creating a more profound connection between scent and self-expression.

If you found this article about Niche perfumes Resort interesting, please share it. You can also read about the Desert Rock Resort. Check out more articles in our Journeyand Wellness sections.

Receive the latest news

Subscribe To Our Magazine

Luster Magazine

Digital Magazine

Ingresa los siguientes datos y comienza a disfrutar de nuestra revista digital.