Design

Louis Vuitton redefines global elegance with SS25 men’s collection by Pharrell Williams

Louis Vuitton SS25 Men’s Collection, envisioned by Pharrell Williams, is a masterful representation of the present and a hopeful glimpse into the future.

Por: Alejandro Carrillo
The campaign was presented at La Maison de l’UNESCO in Paris / Photo via Louis Vuitton
The campaign was presented at La Maison de l’UNESCO in Paris / Photo via Louis Vuitton

The campaign for Louis Vuitton SS25 Men’s Collection, captured at La Maison de l’UNESCO in Paris, is a vivid portrayal of inclusivity, unity, and global connection.

 

It introduces a narrative where young visionaries, adorned in meticulously designed garments, personify the roles of modern diplomats, explorers, and travelers. The theme, “Le Monde Est à Vous” (The World Is Yours), serves as the guiding ethos, encapsulating the essence of a diverse and forward-thinking global community. It’s a celebration of individuality and the collective power of humanity.

The theme in the campaign is "The World Is Yours" / Photo via Louis Vuitton
The theme in the campaign is "The World Is Yours" / Photo via Louis Vuitton

The breathtaking imagery, photographed by Stef Mitchell, showcases the LV SS25 collection amidst the architectural marvels and verdant gardens of UNESCO’s headquarters. These visuals resonate with the collection’s core values: unity in diversity and a shared vision for tomorrow.

 

Each piece, inspired by the spectrum of human experiences, reflects the radiant nuances of skin tones and individuality, united under a shared appreciation for beauty and progress. Through this campaign, Louis Vuitton presents a global dandy—a modern gentleman whose style transcends borders, embodying sophistication, wanderlust, and cultural appreciation.

Photographed by Stef Mitchell, based in NYC / Photo via Louis Vuitton
Photographed by Stef Mitchell, based in NYC / Photo via Louis Vuitton

A vision of unity for Louis Vuitton

UNESCO’s storied history as a beacon of cultural diplomacy and peace since 1958 creates the perfect canvas for this bold campaign. Its legacy of uniting humanity through culture parallels the philosophy of LVERS, the driving spirit behind the collection. LVERS is more than a slogan; it is a mindset that celebrates diversity, connection, and an unwavering commitment to a harmonious world.

One of the most important pieces in the collection is Speedy P9 Bag / Photo via Louis Vuitton
One of the most important pieces in the collection is Speedy P9 Bag / Photo via Louis Vuitton

Pharrell Williams breathes life into these ideals with designs that fuse personal expression with the interconnectedness of our globalized era. The LV SS25 collection champions the idea of shared human experiences, urging us to find common ground while embracing the differences that enrich us. “Le Monde Est à Vous” becomes a rallying cry for a future built on empathy and cultural exchange.

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Travel, elegance, and progress

This collection is as versatile as it is visionary. The Speedy P9 Bag, available in understated black and vibrant sun-faded fluo shades, redefines travel essentials with its contemporary edge. The LV Footprint Soccer shoe blends the dynamism of football aesthetics with high-fashion sensibilities, designed for the worldly traveler.

 

Similarly, the LV Footprint Traveller, crafted in Monogram leather, black leather, or exotic crocodile, offers unmatched style and comfort. To complete the look, Pharrell reinvents the Millionaire 1.0 and 4.0 sunglasses, paying homage to the golden age of aviation with tonal frames and Monogram details.

Louis Vuitton’s campaign is not merely about clothing—it is a profound declaration of what it means to belong to a connected world. It celebrates the elegance of travel, the importance of cultural exchange, and the power of unity. As the fashion house looks ahead, this collection becomes a symbol of optimism, inviting us to face the future with compassion, style, and a sense of shared purpose. Through LV SS25, Louis Vuitton charts a course for a brighter and more interconnected world.

 

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