Amid the buzz of the Las Vegas Grand Prix, Tommy Hilfiger, sipping a glass of Pinot Grigio at an elegant dinner hosted by his namesake brand at the Aria’s Cathédrale restaurant, shared his enthusiasm for the energy surrounding the race. “Race car drivers are the new rock stars,” he declared, referencing the immense attention drawn by F1’s modern stars.
Hilfiger’s ties to Formula 1 span over three decades. His journey began in 1991 with Team Lotus, for whom he designed custom uniforms for three seasons. Later, in 1998, he became Ferrari’s official clothing sponsor, a partnership that lasted four years.
