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Balenciaga dazzles with “The Characters”

Balenciaga presents its new campaign “The Characters”, starring a trio of brand ambassadors: Isabelle Huppert, Kim Kardashian and Naomi Watts.

Por: Rubén Carrillo
Balenciaga dazzles with
Balenciaga dazzles with "The Characters" / Photo via Balenciaga

Captured by renowned photographer Nadav Kander, Balenciaga’s “The Characters” campaign explores refined simplicity, with each star presenting a unique character while wearing the iconic Rodeo bag.

 

Each ambassador brings a distinctive presence to the campaign, sitting on a simple chair against a seamless white background, allowing their personalities and the fashion to take center stage.

 

Isabelle Huppert, known for her enigmatic screen presence, Kim Kardashian, a global style icon, and Naomi Watts, an acclaimed actress, embody different facets of the modern woman. The attire consists of iconic pieces from Balenciaga’s ready-to-wear, including hybrid garments, sports-inspired silhouettes, evening dresses and Knife stilettos, all designed to highlight the brand’s avant-garde aesthetic.

Balenciaga dazzles with "The Characters" / Photo via Balenciaga
Balenciaga dazzles with "The Characters" / Photo via Balenciaga

The Rodeo bag is the centerpiece of the campaign, an emblem of Balenciaga’s craftsmanship and innovation.

 

Crafted in exquisite matte calfskin, the Rodeo bag features a unique construction and a versatile closure system. Its pre-worn accordion pleats, softened piping and unfinished edges give the bag a relaxed and lived-in feel, reminiscent of a treasured object that becomes a personal heirloom.

 

This sense of timelessness and familiarity is what makes the Rodeo bag a standout piece in the collection.

Balenciaga dazzles with "The Characters" / Photo via Balenciaga
Balenciaga dazzles with "The Characters" / Photo via Balenciaga

Minimalist aesthetic and strong personalities

The simplicity of the setting, combined with the luxurious materials and meticulous design of the clothing and accessories, creates a striking contrast that draws the viewer’s attention to the details.

 

Nadav Kander’s photography captures the essence of each woman, emphasizing her individuality while maintaining a cohesive aesthetic that unifies the campaign.

 

The choice of Balenciaga ambassadors for this campaign is a testament to the brand’s ability to connect generations and styles.

Balenciaga dazzles with "The Characters" / Photo via Balenciaga
Balenciaga dazzles with "The Characters" / Photo via Balenciaga

The sophisticated charm of Isabelle Huppert, the contemporary influence of Kim Kardashian and the classic allure of Naomi Watts each bring a different dimension to the brand.

 

By featuring Isabelle, Kim and Naomi, the campaign captures the essence of modern femininity. The Rodeo bag, with its impeccable craftsmanship and versatile design, serves as the perfect accessory to highlight the unique character of each ambassador.

 

This campaign not only showcases Balenciaga’s innovative approach to fashion, but also celebrates the individuality and elegance of the women who wear it.

Balenciaga dazzles with "The Characters" / Photo via Balenciaga
Balenciaga dazzles with "The Characters" / Photo via Balenciaga

Balenciaga today

The brand continues to be synonymous with avant-garde and experimental fashion. Its designs often incorporate architectural elements, unusual materials and deconstructed silhouettes.

 

Balenciaga presents complete collections for men and women, including ready-to-wear, accessories, footwear and fragrances.

 

The brand has collaborated with artists, designers and brands from other sectors, generating great expectations and expanding its reach.

 

Balenciaga has been adopted by celebrities and pop culture figures, solidifying its status as one of the most coveted brands in the world.

Balenciaga dazzles with "The Characters" / Photo via Balenciaga
Balenciaga dazzles with "The Characters" / Photo via Balenciaga

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