The beverage giant has partnered with Spanish streetwear brand Pompeii to launch an exclusive capsule collection inspired by football.
Named “La Pretemporada”, the collection is inspired by the summer training stage of a professional football club. It aims to capture the creativity and magic of the sport in its purest state, appealing to a new generation of football enthusiasts.
The unisex collection features seven pieces, including t-shirts, jerseys, a windbreaker jacket and a cap.
Each item features Pepsi’s recently revamped brand identity, marking its first visual change in 14 years. The iconic blue, red and white color palette remains, but with a contemporary twist highlighted by an electric blue center.
