In its new Fall-Winter 2024 campaign, Prada pays homage to conversation, that fundamental pillar of human interaction.
From everyday casual chats to momentous decisions, to conversations with friends or even with ourselves to choose what to wear, dialogue is the common thread of our lives.
Prada’s latest campaign delves into “the notion of conversing and exchanging ideas,” one of its core identity values.
The creation of the collections themselves is a process of conversation between Miuccia Prada and Raf Simons, where they share ideas, themes, likes and dislikes
