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The French Judo Olympic Team will wear Kimonos Kenzo in Paris 2024

These outfits celebrate the union between East and West and are inspired by the kimonos presented in Kenzo’s Fall/Winter 2023 fashion show.

Por: Rubén Carrillo
The French Olympic judo team will wear Kenzo Kimonos in Paris 2024 / Photo via courtesy
The French Olympic judo team will wear Kenzo Kimonos in Paris 2024 / Photo via courtesy

n a nod to the Japanese origins of judo, Kenzo creative director Nigo has designed personalized kimonos for the French team that will compete in the Paris 2024 Olympic Games.

 

These outfits celebrate the union between East and West, drawing inspiration from the kimonos presented in the Parisian fashion house’s Fall/Winter 2023 fashion show.

 

“The kimono is a garment that has undergone various changes since its inception in Japan in the 8th century,” Kenzo said in a statement.

 

“During its heyday in the Edo era – characterized by economic growth, national stability and the enjoyment of the arts – regardless of the wearer’s age, gender or social status, it continued to be used at important events in Japan as a reminder of the country’s central culture.”

The French Olympic judo team will wear Kenzo Kimonos in Paris 2024 / Photo via courtesy
The French Olympic judo team will wear Kenzo Kimonos in Paris 2024 / Photo via courtesy

The kimono has also undergone transformations in the world of judo. Over the years, the sport has changed the traditionally lighter construction of the kimono for heavier materials that maximize grip and hold.

 

In addition, the silhouette has become longer and more voluminous to favor freedom of movement in Japanese practice.

 

Nigo’s “East-meets-West” interpretation of the kimono seeks to celebrate the team’s successes on the world’s biggest sporting stage.

 

Both the French Olympic and Paralympic judo teams will wear the Kimono Kenzo suit during their appearance at various official events throughout the Summer Games.

The French Olympic judo team will wear Kenzo Kimonos in Paris 2024 / Photo via courtesy
The French Olympic judo team will wear Kenzo Kimonos in Paris 2024 / Photo via courtesy

Kenzo: A journey through fashion, culture and innovation

More than a clothing brand, Kenzo is a creative universe that fuses cultures, challenges traditions and redefines luxury.

 

Founded in 1970 by Japanese designer Kenzo Takada, the brand has established itself as a global fashion icon, recognized for its vibrant aesthetic, striking prints and avant-garde spirit.

 

Kenzo Takada, the brand’s visionary founder, revolutionized the fashion industry by introducing elements of Japanese culture into Western designs.

The French Olympic judo team will wear Kenzo Kimonos in Paris 2024 / Photo via courtesy
The French Olympic judo team will wear Kenzo Kimonos in Paris 2024 / Photo via courtesy

His bold use of color, patterns and asymmetrical silhouettes challenged the aesthetic norms of the time, creating a unique and identifiable style.

 

Kenzo is not limited to the creation of clothing. The brand has expanded into a wide range of products, including perfumes, accessories, homewares and collaborations with renowned artists and designers.

The French Olympic judo team will wear Kenzo Kimonos in Paris 2024 / Photo via courtesy
The French Olympic judo team will wear Kenzo Kimonos in Paris 2024 / Photo via courtesy

Today, Kenzo is committed to social and environmental responsibility. The brand uses sustainable materials, reduces its environmental impact and supports initiatives that promote diversity and inclusion.

 

Kenzo today

Under the creative direction of Nigo, Kenzo continues to evolve and explore new horizons. The brand maintains its innovative spirit and commitment to quality, while adapting to current trends and connecting with new generations.

The French Olympic judo team will wear Kenzo Kimonos in Paris 2024 / Photo via courtesy
The French Olympic judo team will wear Kenzo Kimonos in Paris 2024 / Photo via courtesy

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