Each year, a 6,500-square-meter complex strategically rises between a Mercedes-Benz dealership and the Southampton golf club, creating the ideal setting for top-tier galleries and their discerning clientele.
Rick Friedman, founder and director of HFAF, is clear: location is key to success.
“There is tremendous wealth within an hour’s drive in all directions,” explains Friedman, who previously ran fairs across the country. “Instead of going to different cities and trying to attract people, here it brings them together.”
Friedman, a collector of abstract expressionist art with works by Jackson Pollock and Willem de Kooning, understands firsthand the desires of buyers.
