Red Bull is accelerating its innovation and fan engagement with a unique initiative as part of its “Forever Rebl” campaign.
To celebrate its 20 years in Formula 1, the Red Bull team has allowed a fan to design the car that will compete in the British Grand Prix.
Thanks to the REBL CUSTMS platform, created by Oracle, fans from all over the world had the opportunity to become designers for a day. This simple yet sophisticated tool has functioned as a blank canvas to unleash their creativity.
REBL CUSTMS has made a complete set of tools available to fans to customize the car. Patterns, colors, and sticker packs form a complete arsenal to give free rein to imagination.
In addition, the configurator has taken into account the races where this custom design will be used: Great Britain, Singapore, and the United States.
The customization options are inspired by the team’s iconic liveries throughout its 20-year history in Formula 1. In addition, a special selection of stickers specific to each Grand Prix is offered, allowing for unique customization for each race.
This initiative represents a true revolution in the usual image of the world champions. At Silverstone, Red Bull will abandon its characteristic style and color palette to dress in red with a daring design. The car, painted in “Stallion Red” and designed by Thai national Chalaj Suvanish, is inspired by the emblematic “Camo Bull” livery used by the team in 2015 pre-season testing.
“After the success of fan-designed liveries last year, we are proud to have fan-designed liveries back on our cars for 2024,” said Team Principal Christian Horner. “REBL CUSTMS has given our most loyal fans a very special canvas on the RB20 and The Paddock has made their vision a reality. Our fans are at the heart of everything we do, and I’m so happy they can play such an important role in our journey.”
Chalaj Suvanish, winner of the first round of REBL CUSTMS in 2024, expressed his enthusiasm: “I wanted to participate in the REBL CUSTMS contest because the opportunity to design a livery for my favorite team is a once-in-a-lifetime opportunity. I have been very lucky to win and now I will be able to see a race live. I can’t believe it! Not only will I attend an F1 race, but I will also see the car I personalized on the track.”
Red Bull’s transformation for the British Grand Prix is not limited to the RB20 car. There will be a complete makeover of the garage, social media, and even the Sparco race suits inspired by the custom livery.
The “Forever Rebl” campaign was created to highlight the role of Red Bull culture in the development of a team that has continued to break barriers in the sport since its debut at the 2005 Australian Grand Prix. Throughout the year, “Forever Rebl” will offer a series of special events and activations designed to bring fans closer to the team and its 20-year history. Ultimately, “Forever Rebl” seeks to place loyal fans at the center of the celebration.
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