Self-Portrait Expands with New Fashion Jewelry Line

In an interview, Han Chong, founder and creative director of Self-Portrait, commented that the collection is designed to “make you feel good and bring a sense of joy and fun with each piece.”

Despite the key styles featured in the launch campaign appearing feminine and sparkly, Chong stated that the jewelry range is targeted at a diverse audience.

“Self-Portrait celebrates so many different personalities and customers, so the jewelry also has to tell different stories to satisfy everyone,” added Chong. “We are a global brand, so we must consider different cultures, lifestyles, skin tones, and even climates. Beauty standards can vary greatly from place to place, so it is essential to offer a wide range of products and styles that resonate with different backgrounds.”

“We have the elegant gold earrings with pearls for a sophisticated touch, and then there are the large bow earrings with diamonds that really make a statement. There is something for all lifestyles,” explained Chong.