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Self-Portrait Expands with New Fashion Jewelry Line

The new jewelry collection is inspired by the brand’s signature bow motif, which also appears on its bags and ready-to-wear garments.

Por: Rubén Carrillo
Self-Portrait diversifies with a new line of Fashion Jewelry / Photo via Self-Portrait
Self-Portrait diversifies with a new line of Fashion Jewelry / Photo via Self-Portrait

British brand Self-Portrait has decided to expand its offerings by introducing a line of fashion jewelry, following the success of its handbag collection launched two years ago.

 

The new jewelry range is based on the brand’s emblematic bow motif, which also adorns its popular bags and ready-to-wear garments.

 

With prices ranging from £95 to £200, this affordable collection includes eye-catching sparkling earrings, chunky gold bracelets, and crystal bow brooches, all crafted in 18-karat gold and 18-karat white gold.

Self-Portrait diversifies with a new line of Fashion Jewelry / Photo via Self-Portrait
Self-Portrait diversifies with a new line of Fashion Jewelry / Photo via Self-Portrait

In an interview, Han Chong, founder and creative director of Self-Portrait, commented that the collection is designed to “make you feel good and bring a sense of joy and fun with each piece.”

 

Despite the key styles featured in the launch campaign appearing feminine and sparkly, Chong stated that the jewelry range is targeted at a diverse audience.

 

“Self-Portrait celebrates so many different personalities and customers, so the jewelry also has to tell different stories to satisfy everyone,” added Chong. “We are a global brand, so we must consider different cultures, lifestyles, skin tones, and even climates. Beauty standards can vary greatly from place to place, so it is essential to offer a wide range of products and styles that resonate with different backgrounds.”

 

“We have the elegant gold earrings with pearls for a sophisticated touch, and then there are the large bow earrings with diamonds that really make a statement. There is something for all lifestyles,” explained Chong.

Self-Portrait diversifies with a new line of Fashion Jewelry / Photo via Self-Portrait
Self-Portrait diversifies with a new line of Fashion Jewelry / Photo via Self-Portrait

From Handbags to High-End Jewelry

After the launch, Chong said he would listen to customer feedback and learn for the next collection.

 

“We pay attention to what excites our consumer, what keeps her interested. Being agile allows us to create products that bring joy and add a touch of fun whenever she wants to dress up and enhance her appearance,” he added.

 

The launch of this jewelry line marks Self-Portrait’s latest step in diversifying its business.

Self-Portrait diversifies with a new line of Fashion Jewelry / Photo via Self-Portrait
Self-Portrait diversifies with a new line of Fashion Jewelry / Photo via Self-Portrait

History and Founder

Self-Portrait was founded in 2013 by Han Chong, a Malaysian designer trained at the prestigious Central Saint Martins in London.

 

Chong’s vision was to create a brand that offered high-quality garments with sophisticated designs at accessible prices, challenging the traditional barriers between luxury and affordability.

Self-Portrait diversifies with a new line of Fashion Jewelry / Photo via Self-Portrait
Self-Portrait diversifies with a new line of Fashion Jewelry / Photo via Self-Portrait

Historia y fundador

Self-Portrait fue fundada en 2013 por Han Chong, un diseñador malasio con formación en la prestigiosa Central Saint Martins de Londres. 

 

La visión de Chong era crear una marca que ofreciera prendas de alta calidad y diseño sofisticado a precios accesibles, desafiando las barreras tradicionales entre el lujo y lo asequible.

Self-Portrait diversifies with a new line of Fashion Jewelry / Photo via Self-Portrait
Self-Portrait diversifies with a new line of Fashion Jewelry / Photo via Self-Portrait

Style and Philosophy

Self-Portrait has stood out for its elegant and feminine designs that include dresses, blouses, and ensembles that combine intricate details such as lace, embroidery, and unique cuts.

 

The brand has gained a loyal following among women who seek garments that are both sophisticated and modern. Self-Portrait’s philosophy focuses on the affordability of luxury, offering well-crafted pieces at reasonable prices.

Self-Portrait diversifies with a new line of Fashion Jewelry / Photo via Self-Portrait
Self-Portrait diversifies with a new line of Fashion Jewelry / Photo via Self-Portrait

We hope you enjoyed this article about Self-Portrait, If you did, please share it with others. You might also be interested in reading our article about Raeburn, or browsing other reviews in our Luster English section.

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