Johnnie Walker, with its iconic “striding man” logo, is synonymous with Scotch whisky and has long been associated with the sport.
For centuries, golf and whisky have been a perfect pairing, like a well-struck drive and a smooth swing.
However, Johnnie Walker is teeing off in a new direction – one that celebrates the modern wave of golf, where fashion, art, culture, and community play a crucial role. To achieve this, Johnnie Walker Black Label has partnered with Devereux, a lifestyle golf brand known for its stylish and functional apparel.
The first chapter of this collaboration, aptly named the Johnnie Walker Golf Collection, has launched, showcasing Devereux’s expertise in crafting versatile and comfortable pieces.
This initial drop features headwear, towels, and a unique selection of tee shirts. Here’s where things get interesting – the tee shirts are inspired by three Johnnie Walker cocktails with a distinct golf twist: The KEEP WALKING 18, The Johnnie Palmer, and the Blue in One.
Intrigued golfers can find the cocktail recipes on the back of the shirts, along with witty messages that celebrate the timeless connection between Scotch and the game of golf. The collection was unveiled at the PGA TOUR’s Charles Schwab Challenge, and Johnnie Walker plans to maintain a presence throughout the year at key events on the golfing calendar.
“When Johnnie Walker approached us for a collaboration, we were immediately on board,” said Devereux co-founder Bert Brunner. “Devereux Golf is all about embracing the freedom of the game and fostering a sense of community. What better way to do that than by teaming up with Johnnie Walker, the perfect complement to a day on the course?”
Devereux is a golf apparel brand known for blending modern style with functional design. Founded in 2013 by brothers Robert and Will Brunner, Devereux aims to create versatile clothing that transitions seamlessly from the golf course to everyday life.
The brand emphasizes high-quality materials, innovative designs, and a contemporary aesthetic, appealing to both golfers and non-golfers. Devereux’s collections often feature moisture-wicking fabrics, tailored fits, and subtle yet sophisticated details. The company has built a reputation for its commitment to comfort, performance, and fashion-forward looks in the traditionally conservative golf apparel market.
The Johnnie Walker Golf Collection is priced between $35 and $45 USD and is available now on Devereux’s website. So, whether you’re looking to elevate your golfing attire or simply celebrate the spirit of the game, these stylish pieces are sure to hit the mark.
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