Mikkelsen embodies effortless summer style, characterized by relaxed silhouettes and earthy tones.
Mads Mikkelsen, the Danish actor known for his captivating performances, takes center stage in Zegna’s “Zegna in Summer” campaign, his first as the brand’s global ambassador.
The campaign celebrates the essence of a laid-back Italian summer, showcasing Mikkelsen sporting pieces from the Oasi Lino collection.
Artistic director Alessandro Sartori takes the spotlight with Oasi Lino, a collection crafted from the finest linen. Featuring relaxed silhouettes and earthy tones, the pieces exude a light and breezy summer aesthetic.
Mikkelsen, pictured by a pool, on a beach, and by a picturesque Mediterranean house, embodies effortless summer style.
Mikkelsen joins Zegna’s exclusive 232 Community, named after the road that leads to the Oasi Zegna headquarters.
This historic territory, meticulously designed by Zegna’s founder in Northern Italy, serves as a testament to the brand’s heritage.
The 232 Community boasts a diverse group of influential figures, including musicians, actors, artists, and athletes.
Zegna kicks off the global rollout of the “Zegna in Summer” campaign with a series of captivating “Villa Zegna” events in Shanghai.
These immersive multisensory experiences are designed to introduce Zegna’s global clientele, tastemakers, and celebrities to the wonders of the Oasi Zegna.
Dinners and special activations will be attended by Mikkelsen and fellow brand ambassador Wu Lei, making for a truly unforgettable celebration.
Mikkelsen’s association with Zegna began in 2017 when he attended the brand’s show beneath Anselm Kiefer’s awe-inspiring installation at Milan’s Hangar Bicocca.
Now, as the face of the “Zegna in Summer” campaign, Mikkelsen further strengthens his connection with the esteemed Italian fashion house.
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