For the first time, the iconic jeweler Tiffany & Co. joined forces with Netflix, cementing its role as the first luxury jewelry house to collaborate with the streaming giant.
The film Frankenstein, set for global release on November 7, brings Mary Shelley’s classic to life with Guillermo del Toro’s signature blend of tenderness and terror.
The Fifth Avenue Landmark: A Theatrical Spectacle
To celebrate the cinematic debut, Tiffany transformed its Fifth Avenue flagship, The Landmark, into an immersive Gothic dreamscape.
Five monumental window installations reinterpret key moments from the film through the Maison’s unique lens of beauty and drama.
Each scene blends handcrafted artistry, digital animation, and kinetic lighting, turning the streets of New York into a living stage.
After sunset, The Landmark pulses with energy—the lighting crescendo reaches its full voltage, electrifying the city’s most famous avenue.
Inside, visitors encounter a dazzling showcase of jewels from The Tiffany Archives, including pieces worn by actress Mia Goth in the film.
These archival creations bridge past and present, reflecting the eternal pulse of art and innovation that defines Tiffany & Co. x Frankenstein.
