The Louis Vuitton Monogram remains the focal point of this anniversary narrative. A year-long celebration unfolds across continents. It includes pop-ups, curated campaigns, immersive displays, and exclusive releases.
At the center stands an emblem recognized across generations.
The Monogram was created in 1896 by Georges Vuitton. It honored his father while protecting the brand’s originality. Interlocking initials merged with floral motifs formed a distinct visual language.








