Discover

Aston Martin and Timex: A Motorsport-Inspired Watch Collection

Aston Martin enters the world of horology with Timex, unveiling a new Watch collection that fuses automotive precision with timeless design.

Por: Alejandro Carrillo
The TRG Automatic, featuring a skeleton dial and titanium case with carbon fibre accents. / Photo via Aston Martin
The Aston Martin x Timex partnership translates the marque’s engineering artistry into wearable form / Photo Aston Martin

Just as Ferrari and Porsche have ventured into eyewear and fashion, Aston Martin’s entry into the watch arena underscores the convergence of performance engineering and personal style. 

The Aston Martin x Timex partnership translates the marque’s engineering artistry into wearable form, offering enthusiasts a chance to experience Aston Martin’s design principles beyond the road. 

With themes rooted in heritage and modernity, the watch and jewelry collection positions itself as a bold new chapter in the luxury lifestyle arena.

For collectors, owning a piece of Aston Martin’s horological design is not merely about timekeeping—it is about carrying the spirit of motorsport into everyday life.

A Dual-Themed Collection

The collaboration introduces two distinct lines: Timeless and Icon.

  • The Timeless line draws inspiration from Aston Martin’s heritage, echoing classic cues and understated elegance.

  • The Icon line reflects the brand’s contemporary design language, with sculptural silhouettes and bold detailing.

Titanium, carbon fibre, silicone, and stainless steel, echoing Aston Martin’s automotive craftsmanship. / Photo via Aston Martin
Titanium, carbon fibre, silicone, and stainless steel, echoing Aston Martin’s automotive craftsmanship. / Photo via Aston Martin

Both lines extend into jewelry, ensuring a cohesive aesthetic across accessories. Materials such as titanium, carbon fibre, and silicone—hallmarks of Aston Martin’s automotive craftsmanship—appear throughout, reinforcing the connection between car and watch design.

Motorsport DNA on the Wrist

At the heart of the collection lies the TRG Automatic, a standout Watch featuring a skeleton dial powered by a Japanese automatic movement. Encased in lightweight titanium with carbon fibre accents, it mirrors the marque’s high-performance vehicles. The textured strap and wheel-rim inspired dials further emphasize Aston Martin’s motorsport heritage.

Complementing the timepieces, the TRG Bangle incorporates polished stainless steel with carbon-fibre inserts, finished in rhodium and adorned with the Aston Martin emblem. Together, these pieces embody the brand’s philosophy of “driving the extraordinary every day.”

A Strategic Partnership

Through Goldsmiths, Aston Martin retail points, Timex Group’s network, and selected online partners. / Photo via Aston Martin
By partnering with Timex Group, Aston Martin ensures that its Watch collection resonates with both luxury collectors and a broader audience / Photo Aston Martin

For Aston Martin, this collaboration represents more than a product launch—it is a strategic expansion into lifestyle branding. By partnering with Timex Group, a company with decades of expertise in accessible yet innovative horology, Aston Martin ensures that its Watch collection resonates with both luxury collectors and a broader audience. 

Timex’s global distribution network allows the brand to reach new markets, while Aston Martin’s design DNA elevates the collection into aspirational territory.

Distribution and Availability

Two lines: Timeless, inspired by heritage, and Icon, reflecting modern design language. / Photo via Aston Martin
Two lines: Timeless, inspired by heritage, and Icon, reflecting modern design language. / Photo via Aston Martin

Designed, manufactured, and distributed by Timex Group, the collection is available through Goldsmiths, Aston Martin retail points, Timex’s global network, and selected online partners. This strategic distribution ensures accessibility while maintaining exclusivity, positioning the collaboration as both aspirational and attainable.

The Aston Martin x Timex collaboration reflects a growing trend among luxury automotive brands to extend their identity into lifestyle products. 

With its debut Watch collection, Aston Martin extends its design ethos from the racetrack to the wrist. Partnering with Timex allows the marque to merge precision engineering with everyday elegance, creating accessories that resonate with both automotive enthusiasts and style-conscious collectors. 

This collaboration marks Aston Martin’s entry into the horological arena, proving that the spirit of performance can be worn as well as driven.

Key Information

  • What is the highlight of the Aston Martin x Timex Watch collection? The TRG Automatic, featuring a skeleton dial and titanium case with carbon fibre accents.
  • What themes define the Aston Martin x Timex collection? Two lines: Timeless, inspired by heritage, and Icon, reflecting modern design language.
  • Where can the Aston Martin x Timex watches be purchased? Through Goldsmiths, Aston Martin retail points, Timex Group’s network, and selected online partners.
  • What materials are used in the Aston Martin x Timex collection? Titanium, carbon fibre, silicone, and stainless steel, echoing Aston Martin’s automotive craftsmanship.

RELATED POSTS

Receive the latest news

Subscribe To Our Magazine

Luster Magazine

Digital Magazine

Ingresa los siguientes datos y comienza a disfrutar de nuestra revista digital.