Design

Design with Intention: adidas Team Kits for Milano Cortina 2026

The adidas 700-piece team kits tell a story that unfolds across the Games, revealing unity in every stage of the athlete’s experience.

Por: Rubén Carrillo
ADIDAS MILANO CORTINA 2026
Introducing the adidas 700-piece team kits, a monumental collection crafted to accompany athletes through every step of their Olympic journey. / Photo Adidas

With the upcoming Milano Cortina 2026 Winter Olympic and Paralympic Games, Adidas presents a project that understands this cultural symbolism with rare precision. 

 

Introducing the adidas 700-piece team kits, a monumental collection crafted to accompany athletes through every step of their Olympic journey.

 

This initiative serves twelve national delegations, offering apparel for both Olympic and Paralympic competitors. 

 

Not just performance wear, but a holistic system that includes opening ceremony attire, competition uniforms, podium looks, village essentials, and fan merchandise.

 

By creating the adidas 700-piece team kits, the brand ensures that each team maintains a cohesive visual identity, from arrival to victory moment. Uniformity becomes narrative. 

 

The kits reflect national character while speaking the shared language of elite sport.

Not just performance wear, but a holistic system that includes opening ceremony attire, competition uniforms, podium looks, village essentials, and fan merchandise / Photo Adidas
Not just performance wear, but a holistic system that includes opening ceremony attire, competition uniforms, podium looks, village essentials, and fan merchandise / Photo Adidas

A Collective of Nations, One Platform of Expression

The teams outfitted include Great Britain, Germany, Poland, Turkey, Hungary, Ethiopia, and Brazil, among others. 

 

Each set integrates national symbols and unique typography that avoids cliché or caricature. Instead, subtle motifs create modern visual worlds inspired by local culture.

 

These details appear consistently across apparel types, ensuring that no matter the garment, the team identity remains unmistakable.

 

This is design with intention. No element placed by chance.

The teams outfitted include Great Britain, Germany, Poland, Turkey, Hungary, Ethiopia, and Brazil, among others. / Photo Adidas
The teams outfitted include Great Britain, Germany, Poland, Turkey, Hungary, Ethiopia, and Brazil, among others. / Photo Adidas

Performance at the Center of the Collection

The technical components of the collection are anchored in body-mapped research and high-altitude athletic testing. Key products include:

 

  • The TERREX Xperior Loose Fill Hooded Jacket for warmth with agility.

  • The Xperior Hybrid Primeknit CLIMAPROOF+ Jacket, merging insulation with breathable movement.

  • The Freehiker 2 GORE-TEX CLIMAWARM+ shoe, created for stability on snow and ice.

Primeknit serves as the structural foundation of many pieces. This material adapts to muscle extension and compression, supports mobility, and maintains protection without heaviness.

 

The technical range was developed alongside world-class athletes including Mikaela Shiffrin, Sarah Nurse, Petra Vlhová, Lou Jeanmonnot, Dorothea Wierer, and Alice Robinson. 

 

Their needs shaped silhouettes, seam placements, and flexibility zones.

Design Language: Bold Geometry, Real Emotion

Jacqueline King, Design Director for Specialist Sports at Adidas, emphasizes pattern as narrative. 

 

Repeated linear structures and graphic accents amplify movement rather than decorate it. Color shifts create rhythm across layers, linking outerwear, training garments, and podium looks.

 

This is not novelty. This is identity performed through material.

The adidas 700-piece team kits tell a story that unfolds across the Games, revealing unity in every stage of the athlete’s experience.

Repeated linear structures and graphic accents amplify movement rather than decorate it. / Photo Adidas
Repeated linear structures and graphic accents amplify movement rather than decorate it. / Photo Adidas

Extending the Olympic Story to Fans

Beyond the athlete suites, the brand launches a dedicated fan line. Supporters will have access to merchandise that aligns with the same visual system worn by their national representatives.

 

Wearing the kit becomes a form of participation. A quiet declaration of belonging.

 

Toward Milano Cortina 2026

The unveiling of these collections marks an evolution in how Winter Olympic apparel is conceived. They are not costumes. They are cultural artifacts shaped by technology, movement, collaboration, and national pride.

 

When the opening ceremony begins in February 2026, the world will see not only competition—but identity in motion.

The unveiling of these collections marks an evolution in how Winter Olympic apparel is conceived. They are not costumes / Photo Adidas
The unveiling of these collections marks an evolution in how Winter Olympic apparel is conceived. They are not costumes / Photo Adidas

Q&A

  • What makes the adidas 700-piece team kits unique? They cover every stage of the Games, from ceremonies to village life
  • How many national teams are included? Twelve delegations across Olympic and Paralympic representation.
  • What athletes contributed to performance testing? Names include Mikaela Shiffrin, Sarah Nurse, and Petra Vlhová.
  • Will fans be able to purchase the gear? Yes, select merchandise will be available before the Games begin.

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