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Audemars Piguet at 150: When Watchmaking Becomes Literature

To commemorate its remarkable 150th anniversary, Audemars Piguet has unveiled an extraordinary literary tribute to the world of fine watchmaking — The Watch: Stories and Savoir-Faire.

Por: Alejandro Carrillo
Published by the esteemed French publisher Flammarion, The Watch: Stories and Savoir-Faire is an almost 600-page masterpiece by Audemars Piguet that goes beyond a simple history book / Photo via Audermars Piguet
Published by the esteemed French publisher Flammarion, The Watch: Stories and Savoir-Faire is an almost 600-page masterpiece by Audemars Piguet that goes beyond a simple history book / Photo via Audermars Piguet

Published by the esteemed French publisher Flammarion, The Watch: Stories and Savoir-Faire is an almost 600-page masterpiece by Audemars Piguet that goes beyond a simple history book; it is a creative and technical exploration into the heart of horology, meant to inspire collectors, connoisseurs, and curious readers alike.

 

Through an engaging blend of history, craftsmanship, and storytelling, The Watch – Stories and Savoir-Faire celebrates the enduring creativity and savoir-faire that define Audemars Piguet. 

The richly illustrated volume pays homage to the countless artisans, visionaries, and engineers who have kept the Manufacture’s heartbeat alive in Le Brassus for a century and a half / Photo via Audermars Piguet
The illustrated volume pays homage to the countless artisans, visionaries, and engineers who have kept the Manufacture’s heartbeat alive for a century and a half / Photo via Audermars Piguet

150 Years in Motion

The richly illustrated volume pays homage to the countless artisans, visionaries, and engineers who have kept the Manufacture’s heartbeat alive in Le Brassus for a century and a half. It explores the very essence of timekeeping — from the complex anatomy of movements to the artistry behind cases, dials, and complications — offering readers a rare glimpse into the intricate world of Haute Horlogerie.

 

Under the artful direction of Flammarion, the publication brings together a diverse ensemble of voices: more than a dozen writers and over forty experts across various disciplines.

The book also brims with unexpected discoveries and fascinating trivia curated by the brand’s Heritage team / Photo via Audemars Piguet
The book also brims with unexpected discoveries and fascinating trivia curated by the brand’s Heritage team / Photo via Audemars Piguet

This collaborative spirit mirrors the ethos of the watchmaking industry itself, where innovation and tradition intersect in perfect harmony. The book’s pages are enriched with archival photographs, sketches, interviews, and anecdotes that reveal the emotional and technical depths behind the creation of every Audemars Piguet timepiece.

 

By giving center stage to the many hands that craft each watch — designers, artisans, engravers, technicians, and master horologists — the Manufacture celebrates a shared dedication to precision and passion. Every chapter invites readers behind the scenes, where ideas are born, materials are refined, and horological artistry transforms into mechanical poetry.

From Le Brassus to the World

Since its founding in 1875, Audemars Piguet has remained a beacon of independence and excellence, continuously transmitting its passion for craftsmanship to a global community of enthusiasts. This anniversary year underscores that legacy, with The Watch – Stories and Savoir-Faire serving as both a testament to the brand’s innovative heritage and a love letter to the enduring beauty of mechanical timepieces.

 

The book also brims with unexpected discoveries and fascinating trivia curated by the brand’s Heritage team. Readers will learn, for example, how the language of haute cuisine mirrors the lexicon of horology, or uncover the origins of little-known watchmaking terms like “zapon.” These hidden gems enrich the experience, turning every page into an invitation to explore both art and science.

Flammarion, founded in Paris in 1875, brings its century-long publishing expertise to this grand project. As one of France’s leading art and illustrated book publishers, it has long collaborated with renowned cultural institutions and luxury maisons to produce works of timeless beauty.

 

 The release of The Watch – Stories and Savoir-Faire was on October 8 and 9 across Europe, Asia, and the Middle East, followed by an October 21 launch in the United States — a global celebration worthy of Audemars Piguet’s milestone anniversary.

Key Information

  • What milestone does the book The Watch – Stories and Savoir-Faire celebrate? The 150th anniversary of Audemars Piguet.
  • Who is publishing The Watch – Stories and Savoir-Faire? The French publishing house Flammarion.
  • What makes the book The Watch – Stories and Savoir-Faire special? It combines technical knowledge, historical insights, and creative storytelling about the art of watchmaking.
  • When will the book The Watch – Stories and Savoir-Faire be available in the United States? It has been available since October 21, 2025.

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