This October, Hong Kong will transform into a floating wonderland as the city hosts its first-ever Water Parade, featuring an extraordinary lineup of giant inflatables.
Labubu Makes a Splash: Iconic Character Joins Hong Kong’s Water Parade
From October 25 to November 1, the Hong Kong skyline will serve as the backdrop for a surreal parade of giant inflatables featuring Doraemon, Elmo, Grimace, and Labubu.
Among the standout stars is Labubu, the beloved character known for its playful charm and pastel-colored aesthetic. This event promises an unforgettable spectacle, merging art, pop culture, and maritime magic in Victoria Harbour.
A Maritime Celebration of Iconic Characters
From October 25 to November 1, Hong Kong’s skyline will serve as the backdrop for a surreal procession of towering inflatables, including Doraemon, Elmo, Grimace, and of course, Labubu. Floating off the waters near Tamar Park in Admiralty, each inflatable is towed by tugboats, creating a dreamlike parade that captivates both locals and tourists.
Labubu, perched on a pastel donut, is sure to be a highlight for fans and families alike. Its whimsical design captures the essence of contemporary character art, making it one of the most photographed figures in the parade.
Unlike other characters, Labubu will appear exclusively on the harbor during the main event, adding an element of exclusivity to its appearance.
Main Event: Victoria Harbour Parade
The highlight of the Water Parade takes place on November 1, when the inflatables set sail across Victoria Harbour. Spectators will witness an unforgettable visual journey as Labubu and other characters drift past Hong Kong Island and Kowloon, against a backdrop of towering skyscrapers and shimmering waters.
This one-day-only event transforms the harbor into a floating carnival of color, art, and nostalgia, offering both Instagram-worthy moments and a family-friendly spectacle.
The parade exemplifies a unique blend of maritime creativity and pop culture appeal. Attendees will be able to experience the playful energy of Labubu up close, creating memories that merge visual delight with cultural significance.
Water Parade Market: Beyond the Floats
Running alongside the floating attractions is the Water Parade Market, open daily from October 25 to November 1 at the Central & Western District Promenade near Tamar Park. The market features pop-up stalls, interactive games, themed merchandise, and food stands, enhancing the overall parade experience.
While Labubu will not be present at the market, other creative IPs such as KAWS, Sesame Street, Netflix-themed zones, Snoopy, and TOLO Founding Duck will provide visitors with a diverse range of visual and interactive attractions.
This combination of floating art and land-based entertainment makes the Water Parade a multifaceted event for attendees of all ages.
Why Labubu’s Presence Matters
Labubu represents a significant cultural crossover between collectible art and public art installations. Its inclusion in Hong Kong’s largest water parade signals a growing appreciation for contemporary character design in large-scale public events.
Fans of Labubu will be particularly thrilled, as the harbor parade provides a rare opportunity to see this popular character in a grand, immersive environment.
From a marketing perspective, Labubu’s appearance elevates the Water Parade’s profile, drawing attention from global media and social networks. The character’s visual appeal and recognizability ensure that it becomes one of the most talked-about elements of the parade.
Event Details at a Glance
- Giant Floating Inflatables: October 25 – November 1, 2025, waters off Tamar Park, Admiralty.
- Water Parade Market: October 25 – November 1, 2025, Central & Western District Promenade, open 10:00 to 21:00 daily.
- Water Parade Day (Main Float Procession): November 1, 2025, Victoria Harbour.
Key Information
- When can I see Labubu at the Water Parade? Labubu will appear on the harbor during the main float procession on November 1, 2025.
- Where is Labubu located during the event? Labubu will float off the waters near Tamar Park in Admiralty, as part of the Victoria Harbour parade.
- Can I see Labubu at the Water Parade Market? No, Labubu is exclusive to the harbor parade and will not be present at the Water Parade Market.
- Is the event family-friendly? Absolutely. The Water Parade and Market are designed for attendees of all ages, with interactive installations, games, and visually captivating floats, including Labubu.
