Design

Jacquemus x Veuve Clicquot: A Celebration of Optimism and Craft

The cuvée selected for this collaboration is no ordinary wine. La Grande Dame 2018 emerges as a vivid symbol of Madame Clicquot’s enduring vision.

Por: Rubén Carrillo
Jacquemus and Veuve Clicquot craft something entirely new, steeped in joy and elegance. / Veuve Clicquot
Jacquemus and Veuve Clicquot craft something entirely new, steeped in joy and elegance. / Photo Veuve Clicquot

Jacquemus and Veuve Clicquot craft something entirely new, steeped in joy and elegance. 

 

The project centers on La Grande Dame 2018, transformed into a visual and emotional ode to women.

 

The cuvée selected for this collaboration is no ordinary wine. La Grande Dame 2018 emerges as a vivid symbol of Madame Clicquot’s enduring vision. 

 

Composed primarily of Pinot Noir, it embodies finesse, balance, and luminous energy. 

 

Each sip reflects the philosophy of optimism and resilience that defined Madame Clicquot, a woman who changed the history of champagne.

 

The Jacquemus x Veuve Clicquot partnership amplifies these values through design, storytelling, and cultural resonance.

The cuvée selected for this collaboration is no ordinary wine. La Grande Dame 2018 emerges as a vivid symbol of Madame Clicquot’s enduring vision. / Photo Veuve Clicquot
The cuvée selected for this collaboration is no ordinary wine. La Grande Dame 2018 emerges as a vivid symbol of Madame Clicquot’s enduring vision. / Photo Veuve Clicquot

The Designer’s Personal Touch

Simon Porte Jacquemus infused the collection with his Mediterranean essence. He often references his late mother as his muse, aligning his personal journey with Madame Clicquot’s legacy. 

 

This emotional connection allows the collaboration to move beyond luxury branding, becoming a celebration of strong women and their stories.

 

Sculptural Elegance: Camille Orfèvre’s Expertise

To bring Jacquemus’s vision to life, the Maison enlisted master metalsmith Camille Orfèvre. 

 

With over 25 years of experience, Orfèvre embodies artisanal excellence. Each silver-plated piece requires more than 40 hours of meticulous craftsmanship. 

 

The process involves seven distinct techniques, merging repoussé with silver plating. Limited to just 50 examples, the collection includes a glass set and rare vintages of La Grande Dame.

This emotional connection allows the collaboration to move beyond luxury branding, becoming a celebration of strong women and their stories / Photo Veuve Clicquot
This emotional connection allows the collaboration to move beyond luxury branding, becoming a celebration of strong women and their stories / Photo Veuve Clicquot

The Cooler That Redefines Function

One highlight of the collection is the custom cooler. Inspired by Medici vases, it merges function with sculptural design. 

 

The cooler serves as both a champagne bucket and a glass holder, seamlessly combining practicality and beauty. Rounded square handles and a trompe l’œil fish motif pay homage to Jacquemus’s Mediterranean roots. 

 

This piece exemplifies how the collaboration integrates heritage, design, and playful modernity.

The Language of Color and Texture

The Jacquemus x Veuve Clicquot collection relies heavily on symbolic design choices. The champagne’s iconic yellow, first trademarked in 1877, becomes a central motif.

 

Draped across linen and paired with silver accents, it evokes sunlight rising across Mediterranean shores. The label’s irregular edge, embossed with rays of light, feels both organic and refined. 

 

White linen wraps the bottle in a nod to Italian traditions of cooling wine, while yellow embroidery adds artisanal warmth.

The Jacquemus x Veuve Clicquot collection relies heavily on symbolic design choices. The champagne’s iconic yellow, first trademarked in 1877, becomes a central motif. / Photo Veuve Clicquot
The Jacquemus x Veuve Clicquot collection relies heavily on symbolic design choices. The champagne’s iconic yellow, first trademarked in 1877, becomes a central motif. / Photo Veuve Clicquot

From Reims to the South of France

The campaign for this collaboration imagines a journey across landscapes and cultures.

 

Shot by Jack Davison and directed by Jonas Lindstroem, the visual storytelling moves between Reims and the South of France. 

 

The launch, aligned with New York Fashion Week, underscores its position at the crossroads of fashion and gastronomy.

 

Availability and Pricing

La Grande Dame 2018 by Jacquemus x Veuve Clicquot retails at €220. The exclusive cooler, Le Rafraîchissoir, is available upon request, underscoring its rarity. 

 

The U.S. launch took place on September 9, followed by Europe in the weeks ahead. With limited production, each piece feels like a collector’s treasure, balancing exclusivity with universal themes of joy and optimism.

Quick Questions

  • What makes La Grande Dame 2018 special? It reflects Madame Clicquot’s belief in Pinot Noir and radiates finesse, optimism, and balance.
  • Who collaborated with Jacquemus to craft the cooler? Master metalsmith Camille Orfèvre, renowned for her artisanal expertise.
  • How many limited cooler sets will be produced? Only 50 pieces will be made available by request.
  • What color plays a central role in the design? Veuve Clicquot’s signature yellow, symbolizing sunlight and optimism.

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