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NFL Meets Breitling: When Luxury Joins the Game

Breitling has stepped into new territory, creating the first-ever global partnership between a luxury watch brand and the NFL.

Por: Rubén Carrillo
Each of the league’s 32 teams is represented in these meticulously crafted timepieces, embedding identity directly into performance-driven design. / Photo Breitling
Each of the league’s 32 teams is represented in these meticulously crafted timepieces, embedding identity directly into performance-driven design. / Photo Breitling

The Breitling x NFL collaboration, a multi-year agreement, transforms the landscape of both horology and American sports culture, cementing Breitling as the official global luxury timepiece partner of the NFL, National Football League. 

 

It brings with it two special collections—the Chronomat Automatic GMT 40 NFL Team Editions and the Endurance Pro NFL Team Editions—designed exclusively for fans who balance precision, style, and loyalty. 

 

Each of the league’s 32 teams is represented in these meticulously crafted timepieces, embedding identity directly into performance-driven design.

 

For Breitling, known for aviation, exploration, and engineering excellence, aligning with America’s most powerful sporting institution was a natural step. 

 

Just as the NFL thrives on strategy, endurance, and split-second decisions, Breitling thrives on precision, resilience, and timeless innovation. 

 

Both brands share legacies that extend far beyond their industries—shaping culture, passion, and tradition.

 

The collaboration also reconnects history. In the 1990s, Breitling created a limited-edition Chronomat for the Baltimore Ravens, foreshadowing this moment. 

 

Now, Breitling x NFL solidifies a long-standing respect between watchmaking excellence and the gridiron spirit.

Just as the NFL thrives on strategy, endurance, and split-second decisions, Breitling thrives on precision, resilience, and timeless innovation. / Photo Breitling
Austin Butler, Georges Kern, Thierry Prissert and Roger Goodell / Photo Breitling

The Collections: Craft, Color, and Identity

The Chronomat Automatic GMT 40 NFL Team Editions celebrate the fan who travels miles to support a team. 

 

Featuring team-inspired dials, GMT hands in signature colors, and engraved logos on the caseback, the watch embodies commitment. 

 

Inside, it houses the COSC-certified Breitling 32 caliber with a 42-hour power reserve. Durable yet stylish, its 200-meter water resistance makes it as versatile as it is iconic.

 

Meanwhile, the Endurance Pro NFL Team Editions redefine sport-inspired elegance. Built with titanium—2.2 times lighter than steel—it is robust yet wearable daily. 

 

Each version showcases the pulsometer scale in team hues, with logos on the six o’clock subdial. 

 

The COSC-certified SuperQuartz™ caliber 82 ensures accuracy for every overtime thriller, while the solar compass emphasizes exploration. 

 

Designed for energy and lifestyle, it embodies the perfect blend of performance and fashion.

The Chronomat Automatic GMT 40 NFL Team Editions celebrate the fan who travels miles to support a team. / Photo Breitling
The Chronomat Automatic GMT 40 NFL Team Editions celebrate the fan who travels miles to support a team. / Photo Breitling

Celebrating the Partnership in New York

To launch Breitling x NFL, the brand transformed New York City’s Meatpacking District into a tailgate celebration. 

 

The event, attended by celebrities like Austin Butler, Eli Manning, and Chanel Iman, echoed the spirited crossover between luxury and sportsmanship. 

 

Performances by the Dallas Cowboys Cheerleaders and the High and Mighty Brass Band electrified the night, while Georges Kern, CEO of Breitling, highlighted how both institutions unite people through tradition and shared experiences.

To launch Breitling x NFL, the brand transformed New York City’s Meatpacking District into a tailgate celebration. / Photo Breitling
To launch Breitling x NFL, the brand transformed New York City’s Meatpacking District into a tailgate celebration. / Photo Breitling

Beyond the Game: Global Reach

The impact of this collaboration extends beyond the United States. Breitling boutiques worldwide will feature the team-edition collections, ensuring international fans share in the celebration. 

 

The watches will also make appearances at NFL International Games, spanning São Paulo, London, Dublin, Berlin, and Madrid. 

 

This rollout reflects not only Breitling’s global strategy but also the NFL’s mission of expansion.

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