A massive Nike billboard featuring Carlos Alcaraz in full Swoosh gear welcomes fans arriving in New York for the US Open, underscoring his status not only as a champion on the court but also as a marketing icon.
Highest-Paid Tennis Players of 2025: Alcaraz, Gauff, and the Rise of Sinner
For the second consecutive year, Alcaraz sits at the very top of Forbes’ annual rankings as the highest-paid tennis player in 2025.
The reigning Roland Garros champion generated an estimated $48.3 million in the last 12 months, before taxes and management fees. That figure represents a sharp increase of $6 million compared to his $42.3 million haul in 2024, according to Forbes.
Sponsors have embraced Alcaraz as tennis’s next global superstar. Nike renewed its partnership with him in 2023, locking in a contract worth more than $10 million per year, including performance bonuses.
From Nike Billboards to Millions
Alongside the sportswear giant, Alcaraz’s portfolio of partners includes LVMH, Rolex, BMW, Babolat, Calvin Klein, ISDIN sunscreen, and Brazilian bank Itaú Unibanco. His most recent collaboration is with the French food group Danone, which leverages his influence to promote its brands, including Evian, a staple presence in the world of tennis.
In the race for financial supremacy, Alcaraz narrowly edges out his rival Jannik Sinner. The Italian has amassed an estimated $47.3 million over the past year—a remarkable $20 million jump from the $26.6 million he earned in 2024. Sinner also set a record by claiming a $6 million champion’s prize at the Six Kings Slam exhibition in Saudi Arabia last fall.
Together, Sinner and Alcaraz dominate men’s tennis, having won the last seven Grand Slam tournaments. Both arrive in New York as heavy favorites to extend that streak to eight. Earlier this season, they contested a tour-level final for the fourth time in 2025, but Sinner was forced to retire mid-match against Alcaraz at the Cincinnati Open.
Coco Gauff Shines as Highest-Paid Female Athlete
On the women’s side, Coco Gauff is breaking barriers as the world’s highest-paid female athlete across all sports. The current Roland Garros champion earned $37.2 million over the past 12 months, with a staggering $25 million of that total coming from endorsement deals with brands like New Balance, Head, and Rolex.
Ranked world No. 3, Gauff also sits third on the overall tennis earnings list, surpassing 24-time Grand Slam winner Novak Djokovic. The Serbian legend collected $29.6 million, placing him fourth overall. At 38 years old, Djokovic is notably the only player in Forbes’ Top 10 rankings who is over the age of 29.
Completing the Top 5 is world No. 1 Aryna Sabalenka, who accumulated $27.4 million in the past year, including $15 million from commercial partnerships. That figure cements her position as the second-highest-paid female athlete globally, just behind Gauff, who famously defeated her in the French Open final.
Key Information
- Who is the highest-paid tennis player in 2025 according to Forbes? Carlos Alcaraz.
- Who is the highest-paid female athlete in all sports? Coco Gauff.
- How much did Alcaraz earn over the last 12 months? Around $48.3 million.
- How much did the world’s 10 highest-paid tennis players earn combined in 2025? An estimated $285 million.
