Design

Cherry Red Takes Over: The Color of the Summer is Bold, Romantic, and Unapologetically Loud

Fashion has spoken. Red, in all its fiery, juicy, and cherry-drenched glory, has been crowned the color of the summer.

Por: Rubén Carrillo
Whether in glossy patent leather or soft cotton, Cherry Red dominates wardrobes, mood boards, and social feeds. Its energy is contagious, sensual, and magnetic. / Photo archive
Whether in glossy patent leather or soft cotton, Cherry Red dominates wardrobes, mood boards, and social feeds. Its energy is contagious, sensual, and magnetic. / Photo archive

Whether in glossy patent leather or soft cotton, Cherry Red dominates wardrobes, mood boards, and social feeds. Its energy is contagious, sensual, and magnetic.

 

From high fashion to streetwear, cherry tones and rich scarlets have stolen the spotlight. Forget pastels or neutrals; this summer is all about turning up the heat.

 

From Runways to Real Life

Leading fashion houses like Valentino and Ferragamo ignited the red fever months ago.

 

Their runways showcased powerful silhouettes in deep reds and glowing crimsons. Models draped in monochrome scarlet looks made it clear: the color of the summer isn’t shy.

 

Off the catwalk, style icons like Hailey Bieber and Dua Lipa have already embraced the hue. Think cherry gloss lips, red mesh dresses, fire-toned accessories.

style icons like Hailey Bieber and Dua Lipa have already embraced the hue. / Photo Vogue
Style icons like Hailey Bieber and Dua Lipa have already embraced the hue. / Photo Vogue

Why Red, and Why Now?

Red has long symbolized power, love, and passion. 

 

But in 2025, it represents liberation. Fashion is shifting from minimalism to expressive, color-drenched statements.

 

After seasons of softness, this comeback feels bold and timely. It’s a form of celebration through style.

 

Styling Red Without Overthinking It

You don’t need to wear head-to-toe crimson to embrace the trend. Start small: a red belt, a cherry bag, a bold lip.

 

For the daring, go monochrome. Try layering textures—think silk with leather or mesh with knits. Let different shades of red blend into one vibrant outfit.

 

Accessories in cherry tones add fire to any neutral base. Pair red sandals with beige, white, or denim for an instant glow-up.

You don’t need to wear head-to-toe crimson to embrace the trend. Start small: a red belt, a cherry bag, a bold lip. / Photo Marie Claire
You don’t need to wear head-to-toe crimson to embrace the trend. Start small: a red belt, a cherry bag, a bold lip. / Photo Marie Claire

Red in Beauty: A Flushed, Flirty Finish

Cherry gloss is the most coveted lip product this season. A simple slick over bare lips adds instant glam.

 

Red nails—short or almond-shaped—make hands pop against sun-kissed skin. Add soft red blush high on the cheeks for a natural flush.

Beyond Trend: Red as Identity

More than a fashion wave, red this summer becomes a personal statement. It’s about being unapologetically visible.

 

The boldest shade is not just worn—it’s lived. It reflects mood, choice, and daring spirit. No matter how you wear it, the color of the summer becomes part of who you are.

Isabel Marant’s Spring 2025 runway show / Photo Isabel Marant
Isabel Marant’s Spring 2025 runway show / Photo Isabel Marant

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