Culture

A celebration of Craft and Heritage: Ruinart Unveils a Masterpiece for Its Rosé Jeroboam

The Ruinart maison doesn’t merely produce champagne; it curates experiences rooted in history, artistry, and environmental consciousness.

Por: Rubén Carrillo
Ruinart has long stood as a symbol of refined savoir-faire. Now, with its latest artistic venture, the historic champagne house continues its tradition of honoring craftsmanship and creativity. / Photo Ruinart
Ruinart has long stood as a symbol of refined savoir-faire. Now, with its latest artistic venture, the historic champagne house continues its tradition of honoring craftsmanship and creativity. / Photo Ruinart

Ruinart has long stood as a symbol of refined savoir-faire.

 

Now, with its latest artistic venture, the historic champagne house continues its tradition of honoring craftsmanship and creativity. 

 

Through its Ruinart Studio initiative, the brand collaborates with exceptional artisans, presenting a breathtaking new creation designed to encase the prestigious Ruinart Rosé Jeroboam.

 

This year, textile embroiderer Marie Berthouloux was invited to bring her vision to life.

 

Inspired by an immersive experience at the Ruinart estate in Reims, Berthouloux designed a bespoke support that hugs the contours of the iconic Jeroboam bottle. 

 

More than a decorative gesture, her work tells a story deeply rooted in the land, the vine, and the Maison’s enduring connection to nature.

Through its Ruinart Studio initiative, the brand collaborates with exceptional artisans, presenting a breathtaking new creation designed to encase the prestigious Ruinart Rosé Jeroboam. / Phoro Ruinart
Through its Ruinart Studio initiative, the brand collaborates with exceptional artisans, presenting a breathtaking new creation designed to encase the prestigious Ruinart Rosé Jeroboam. / Phoro Ruinart

Materials of Meaning

In an ode to sustainability and authenticity, Berthouloux used only existing or repurposed elements from Ruinart’s own production. 

 

Threads of gold wire taken from bottle muzzles and the delicate pink copper found in champagne caps were transformed into embroidery materials. 

 

These elements, reimagined through artistic skill, are carefully sewn into forms that resemble leaves, bark, and vines—symbols of Champagne’s vital landscape.

 

The embroidery was not a solo task. For this elaborate design to come together, Berthouloux enlisted the help of upholsterer Anaïs Jarnoux, who shaped the textile base to support the intricate needlework. 

 

Additionally, artisan basket weaver Marie Drouet crafted a custom wicker sheath to envelop the bottle, perfectly echoing the embroidery’s natural motifs. 

 

The result is a striking harmony between textile, structure, and sculpture. Each handcrafted piece demanded 320 hours of detailed labor.

Threads of gold wire taken from bottle muzzles and the delicate pink copper found in champagne caps were transformed into embroidery materials. / Photo Ruinart
Threads of gold wire taken from bottle muzzles and the delicate pink copper found in champagne caps were transformed into embroidery materials. / Photo Ruinart

A Toast to Innovation and Legacy

The star within this extraordinary casing is the Ruinart Rosé Jeroboam, a blend of pinot noir and chardonnay that perfectly encapsulates the house’s pioneering spirit.

 

In 1764, Ruinart became the very first champagne producer to introduce a rosé to the market. Known then as oeil de perdrix, or “partridge eye”, this wine heralded a bold evolution in the world of champagne. 

 

The Jeroboam format not only impresses in size but also plays a critical role in preserving the wine’s aromatic profile and crisp freshness.

 

The sophisticated embroidery that encases the bottle elevates the wine’s presentation to a form of contemporary art.

Architectural Legacy Beneath the Surface

Beyond what meets the eye, Ruinart also preserves its heritage underground. 

 

The chalk cellars, or crayères, beneath the House of Ruinart are more than aging chambers; they are monumental structures carved by hand over centuries. 

 

Dating back to the Gallo-Roman era, these cellars descend 38 meters into the earth, offering eight kilometers of tunnels spread across three levels.

 

Designated as a historical monument since 1931, the chalk mines provide ideal conditions for fermentation—free from vibrations, with stable humidity and temperature. 

 

Ruinart: Past, Present, and Future

This latest collaboration reflects more than a creative partnership—it’s a reaffirmation of Ruinart’s values. 

 

The maison doesn’t merely produce champagne; it curates experiences rooted in history, artistry, and environmental consciousness. 

 

With artisans like Marie Berthouloux, Ruinart Rosé becomes not just a wine, but a vessel for storytelling.

This latest collaboration reflects more than a creative partnership—it’s a reaffirmation of Ruinart’s values. / Phorto Ruinart
This latest collaboration reflects more than a creative partnership—it’s a reaffirmation of Ruinart’s values. / Phorto Ruinart

FAQ – Quick Insights

  • Who designed the artwork for the Ruinart Rosé Jeroboam? Marie Berthouloux created the embroidery and design concept.
  • What materials were used in the embroidery? Repurposed Ruinart bottling materials like gold wire and copper caps.
  • How long did each handcrafted piece take to complete? Each piece required approximately 320 hours of work.
  • Why are Ruinart’s chalk cellars significant? They offer perfect aging conditions and have been declared a historical monument.

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