These collections go beyond aesthetics—each one tells a deeper story of visibility, advocacy, and authentic representation.
Celebrating Identity and Inclusion: The Fashion World Embraces Pride 2025
As June arrives, several global fashion and lifestyle brands reaffirm their unwavering support for the LGBTQ+ community through vibrant and meaningful releases for Pride 2025.
Levi
Levi Strauss & Co. kicks off its celebration with a collection titled “Meet You In the Park,” a tribute to queer joy, freedom of expression, and the enduring spirit of LGBTQIA+ rodeo culture from the 1970s to today. This Pride season comes just after Levi’s shareholders voted to continue championing diversity, equity, and inclusion (DEI) across the company.
The line includes staple denim pieces, sweatshirts, and t-shirts, all adorned with powerful LGBTQIA+ symbols such as the rainbow flag and the inverted pink triangle. Staying true to its values, Levi’s continues its tradition of giving back through its annual donation to Outright International, a non-profit advocating for LGBTQIA+ rights across the globe.
Knockaround
Knockaround, the accessible eyewear brand, stands firm in its mission to make a difference. Through the end of 2025, the brand will donate $5 from every item sold from its Pride Collection—whether sunglasses or towels—directly to The Trevor Project. This organization is the leading provider of crisis intervention and suicide prevention services for LGBTQIA+ youth. With over $160,000 already donated since the start of their collaboration, Knockaround continues its fourth year of partnership with a commitment to drive impactful change.
Puma
Puma is equally unapologetic in its celebration of Pride. While many U.S. companies face pressure to scale back DEI efforts, Puma remains vocal, emphasizing LGBTQ+ rights through its new Pride collection. Part of the Equal Love Confederation, this collection includes colorful sneakers, slides, sportswear, and caps, all infused with rainbow detailing. Puma’s boldness is a reminder that inclusivity should never go out of style.
Diesel
Diesel, under the creative direction of Glenn Martens, unveils its fourth annual collaboration with the Tom of Finland Foundation. This capsule collection features iconic artwork from Tom of Finland across jockstraps, underwear, t-shirts, and accessories. Known for its celebration of queer erotic art, the collaboration honors over 40 years of LGBTQ+ cultural heritage. Now available in-store and online, these expressive pieces blend artistic legacy with wearable fashion, reinforcing Diesel’s commitment to honoring LGBTQ+ voices.
Together, these brands prove that Pride is more than a month—it’s a continued promise to uplift, celebrate, and protect LGBT communities worldwide through art, action, and advocacy.
Key information
- Which organization benefits from Levi's annual Pride donations? Outright International.
- How does Knockaround support LGBTQIA+ youth? By donating $5 from each Pride item to The Trevor Project.
- What theme inspires Levi’s 2025 Pride collection? LGBTQIA+ rodeo culture from the 1970s to today.
- What is unique about Diesel’s Pride capsule? It features art from Tom of Finland on expressive fashion pieces.
