Rooted in the brand’s 1970s tennis-inspired heritage, Gucci’s latest collection captures the spirit of refined athleisure and effortless confidence and comes with a surprise: a racquet developed with the HEAD brand.
Continuing its longstanding dialogue with the world of tennis, Gucci introduces a fresh expression of the Gucci Tennis universe—one that blends nostalgic charm with modern elegance.
The new campaign transports viewers to sun-drenched courts and serene club settings, where timeless glamour meets athletic grace. Rooted in the brand’s 1970s tennis-inspired heritage, this latest collection captures the spirit of refined leisure and effortless confidence.
Framed within cinematic moments—exchanges of glances, quiet interludes before a match, and the subtle poetry of movement—the campaign invites a deeper look into the lifestyle that defines Gucci Tennis. Though the atmosphere is laced with mystery, the models move with an unhurried ease that echoes the collection’s fluid silhouettes and understated luxury.
From performance-inspired ready-to-wear to retro accessories and sport-chic handbags, the pieces reflect the polished aesthetic long associated with the world of tennis. Women’s apparel features crisp lines, pleated skirts, and tailored designs, elevated with iconic Web stripe detailing for a reinterpretation of classic court attire.
Men’s styles pay homage to the era with structured polo shirts and prominent collars that channel 1970s flair. Meanwhile, aviator sunglasses and terry headbands deliver vintage appeal, perfectly complementing the GG Monogram duffles and totes finished with leather accents.
At the center of this offering is a standout collaboration: an exclusive Gucci Tennis racquet designed with the renowned sports brand HEAD. This limited-edition Speed MP model underscores the union of performance engineering and fashion-forward design. The frame is wrapped in Gucci’s Web stripes, while the strings feature the Interlocking G motif in striking red—a signature mark of identity and bold expression.
Crafted for players who value both power and control, the racquet incorporates an anti-vibration system, offering not just performance enhancement but also refined aesthetics. Each piece comes housed in a dedicated blue case with a zip pocket, adjustable strap, and signature Gucci detailing—bridging function and fashion with impeccable finesse.
This launch builds on the continued collaboration between Gucci and HEAD, following the celebrated custom duffle bags created for Global Brand Ambassador Jannik Sinner. First revealed in Paris last year, those bags marked a pivotal moment in the growing Gucci Tennis narrative—a celebration of the brand’s flair for elevating sport into the realm of high design.
Through this release, Gucci and HEAD reaffirm their commitment to merging innovation with heritage, crafting pieces that go beyond athletic performance to capture the essence of contemporary luxury. The Speed MP racquet is not merely a piece of equipment, but a symbol of the synergy between sport and style, emblematic of a world where elegance and competition coexist effortlessly.
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