Wellness

Nike Studios Shakes Up Fitness: A New Era of Premium Training Has Arrived

Nike has boldly stepped beyond performance wear and into the world of fitness facilities with the launch of Nike Studios.

Por: Rubén Carrillo
With integrated state-of-the-art tools, Nike Studios delivers a curated environment that blends elite performance with community-driven energy / Photo Nike Studios
With integrated state-of-the-art tools, Nike Studios delivers a curated environment that blends elite performance with community-driven energy / Photo Nike Studios

Nike Studios aren’t your typical gyms—they are high-end training hubs designed to immerse members in a luxury workout experience.

 

With integrated state-of-the-art tools, Nike Studios delivers a curated environment that blends elite performance with community-driven energy.

 

A National Rollout That Begins with Intent

With studios already established in California and Texas, Nike Studios signals a strategic push into premium fitness. 

 

The spaces are minimalist yet modern, built with sleek architecture and advanced workout technology. 

 

Each location embodies Nike’s core values—movement, innovation, and empowerment—while catering to individuals who expect more than just a place to sweat.

The spaces are minimalist yet modern, built with sleek architecture and advanced workout technology. / Photo Nike Stuidos
The spaces are minimalist yet modern, built with sleek architecture and advanced workout technology. / Photo Nike Stuidos

What to Expect Inside Nike Studios

Nike Studios isn’t a one-size-fits-all gym. The brand has segmented its locations into three specialized training environments:

 

  • Nike Training Studio (NTS) focuses on high-intensity sessions involving kettlebells, free weights, and functional strength circuits.
  • Nike Running Studio (NRS) is a cardio-forward environment offering treadmill-based workouts, often paired with mobility or core training.
  • Nike Strength Studio serves serious lifters with platforms, Olympic bars, and power-focused routines.

     

Each area is meticulously designed to meet specific training goals and cater to varying fitness levels.

Technology at the Core of Every Session

Nike Studios integrates state-of-the-art tools, including immersive screens for real-time challenges and performance metrics. 

 

This creates an environment where competition, even in solo workouts, drives better results. 

 

Trainers are handpicked and science-backed, providing tailored sessions that blend precision and motivation.

 

A Membership Built for More Than Training

 

At $250 per month, a Nike Studios membership includes unlimited access to all class formats across different locations. 

 

Members also receive early access to exclusive Nike product drops, VIP event invites, and private session options. 

 

Flexible packages are available for those who want to pay per class without committing to a full membership.

Nike Studios integrates state-of-the-art tools, including immersive screens for real-time challenges and performance metrics / Photo Nike Studios
Nike Studios integrates state-of-the-art tools, including immersive screens for real-time challenges and performance metrics / Photo Nike Studios

Going Global: The Vision Ahead

Nike is not limiting this vision to the U.S. The company has confirmed plans to expand its Nike Studios concept internationally. 

 

A flagship studio in Málaga, Spain, is in the works and will include martial arts rooms, spinning zones, and a full-weightlifting area. 

 

A Lifestyle, Not Just a Workout

Nike Studios goes beyond exercise. It curates community. From motivational playlists to flexible schedules, everything is designed to match the rhythm of modern life. 

 

It’s about building a lifestyle where fitness and identity intersect—and Nike is leading the way with innovation, community, and a sense of belonging.

Nike Studios goes beyond exercise. It curates community. From motivational playlists to flexible schedules, everything is designed to match the rhythm of modern life. / Photo Nike Studio
In Nike Studios, everything is designed to match the rhythm of modern life. / Photo Nike Studio

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