Design

GUBI rewinds time: the iconic F300 Chair makes a futuristic comeback

Danish design house GUBI is breathing new life into one of Pierre Paulin’s most iconic mid-century pieces.

Por: Alejandro Carrillo
Originally introduced in the late 1960s, Pierre Paulin’s F300 chair—long considered a cult favorite among collectors—has been largely out of reach except through vintage dealer / Photo via GUBI
Originally introduced in the late 1960s, Pierre Paulin’s F300 chair—long considered a cult favorite among collectors—has been largely out of reach except through vintage dealer / Photo via GUBI

Originally introduced in the late 1960s, Pierre Paulin’s F300 chair—long considered a cult favorite among collectors—has been largely out of reach except through vintage dealers. Now, this striking silhouette is officially returning to the market through a modern re-edition by GUBI.

 

Working in close collaboration with Benjamin Paulin, the son of the celebrated French designer, GUBI has faithfully revived the chair’s original essence while adapting it for today’s lifestyle. Though the F300 retains the dramatic curves and low-slung form that made it radical in 1967, it has undergone subtle changes to align with contemporary needs and environmental standards.

Working in close collaboration with Benjamin Paulin, the son of the celebrated French designer, GUBI has faithfully revived the chair’s original essence while adapting it for today’s lifestyle / Photo via GUBI
Working in close collaboration with Benjamin Paulin, the son of the celebrated French designer, GUBI has faithfully revived the chair’s original essence while adapting it for today’s lifestyle / Photo via GUBI

Back in its debut era, the F300 pushed the boundaries of design with its fluid shape, ergonomic contour, and use of innovative materials like fiberglass and polyurethane. Today, the reimagined version replaces those elements with a durable, engineered polymer derived from recycled industrial plastic, marking a significant step toward sustainable furniture production.

The updated F300 is now available in refined hues like alabaster white and soft pastel green / Photo via GUBI
The updated F300 is now available in refined hues like alabaster white and soft pastel green / Photo via GUBI

The F300 reborn

The visual language of the chair remains unmistakably futuristic. The updated F300 is now available in refined hues like alabaster white and soft pastel green. As for upholstery, it spans a wide spectrum—from rich reds to sunny yellows—offering ample customization for modern interiors.

 

“My father always sought harmony between art, comfort, and usability,” says Benjamin Paulin. “The F300 captures all of those values. It’s visually expressive and sculptural, yet deeply functional. Its shape almost forces the body to relax—it’s designed with real human behavior in mind.”

The updated F300 chair and T877 table will be available from mid-May. The chair is priced at £1,799 GBP ($2,299 USD), while the side table retails for £299 GBP ($399 USD) / Photo via GUBI
The updated F300 chair and T877 table will be available from mid-May. The chair is priced at £1,799 GBP ($2,299 USD), while the side table retails for £299 GBP ($399 USD) / Photo via GUBI

To accompany the revived chair, GUBI is also reintroducing the T877 side table—first launched in 1960 and now crafted from the same advanced material as the F300 shell. The table comes in fresh shades like Violet Ice, Molé, and Honey Gold, complementing the chair’s new finishes.

Curve appeal

According to designer Marie Schmidt, bringing both pieces back together felt intuitive: “These two designs were always intended to interact. Their forms speak to each other across time.”

The updated F300 chair and T877 table will be available from mid-May. The chair is priced at £1,799 GBP ($2,299 USD), while the side table retails for £299 GBP ($399 USD).

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