If you have even a passing interest in cars—or simply love discovering new cultural gems—then Italy’s Emilia-Romagna region belongs on your travel radar.
Located in northern Italy, there is a region that is home to cities like Bologna, Ravenna, Modena, Parma, and Ferrara. But perhaps its most legendary nickname is Motor Valley, a fitting title for the birthplace of Italian automotive excellence.
This dynamic valley is the headquarters of some of the world’s most iconic automotive brands—Ferrari, Lamborghini, Maserati, Pagani, De Tomaso, Dallara, and Ducati. But this area offers far more than sleek engines and aerodynamic designs.
You’ll also uncover breathtaking architecture, rich culinary traditions, fine wines, and centuries of history embedded in its towns and landscapes. We spent several days exploring these vibrant cities—driving, tasting, and immersing ourselves in a culture fueled by innovation and speed.
Motor Valley is a place where the love of motorsport isn’t just a hobby—it’s a legacy. It’s nearly impossible to find another region so densely packed with motorbike and car manufacturers, racetracks, private collections, and world-renowned museums. The name perfectly captures the spirit of a region defined by its obsession with performance and craftsmanship, both on and off the road.
The area thrives on the balance of heritage and cutting-edge technology. Educational institutions and research centers ensure that this passion is carried forward by future generations through advanced academic programs and technical training. From the famous Imola and Misano circuits to the workshops of Ferrari, Lamborghini, and Ducati, this is where high-performance dreams become reality.
For fans of two wheels or four, the attractions are endless: tour the legendary factories, watch a go-kart race, test drive a dream car on professional tracks, or walk through motorcycle museums dedicated to champions like Marco Simoncelli. There’s even an opportunity to ride mini-motos or attend one of the many motorsport festivals and events that bring the community together.
To truly feel the soul of Motor Valley, you need to step into its most iconic sites. In Maranello, the Ferrari Factory and the Museo Ferrari offer a unique perspective into the legacy of the Prancing Horse. Unlike the Enzo Ferrari Museum in Modena, the Maranello site includes a special bus tour through the Fiorano test track and factory grounds.
While the full interior tour is limited to owners, sponsors, and select press, we had rare access inside. There, we observed the precision and artistry behind the assembly of cars like the 296 GTB, Roma Spider, Portofino M, and the exclusive Daytona SP3.
We wrapped up our journey with a visit to the Museo Ferrari Maranello, where automotive history is preserved in an incredible collection of vintage models, Formula 1 cars, trophies, photos, and artifacts that celebrate decades of racing heritage.
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