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Zendaya Zone Dreamers by On: A Cinematic Vision of Style and Collective Empowerment

Swiss sportswear brand On joins forces with cultural icon Zendaya to launch Zendaya Zone Dreamers, an avant-garde campaign.

Por: Rubén Carrillo
Zendaya leads a cosmic crew through interstellar terrain. Their synchronized movement illustrates how community fuels courage and creativity / Photo On
Zendaya leads a cosmic crew through interstellar terrain. Their synchronized movement illustrates how community fuels courage and creativity / Photo On

At the heart of Zendaya Zone Dreamers is a cinematic trailer for a movie that doesn’t exist—yet feels strangely real. Directed by the visually audacious Nadia Lee Cohen, the campaign for Swiss sportswear brand On transforms motion into art. 

 

Zendaya leads a cosmic crew through interstellar terrain. Their synchronized movement illustrates how community fuels courage and creativity. 

 

Style Meets Surrealism

Styled by Law Roach and complemented by jewelry from Chris Habana, the visuals fuse retro-futurism with modern edge. 

 

The wardrobe is not just fashion—it’s armor, a uniform for those chasing dreams. Spacesuits never looked so iconic. 

 

Zendaya’s presence radiates control and vulnerability. Her crew, dressed in coordinating looks, mirrors her strength in unity and design.

Styled by Law Roach and complemented by jewelry from Chris Habana, the visuals fuse retro-futurism with modern edge. / Photo ON
Styled by Law Roach and complemented by jewelry from Chris Habana, the visuals fuse retro-futurism with modern edge. / Photo ON

A Creative Collaboration at Its Peak

Zendaya describes the experience as joyful and creatively liberating. Working alongside Nadia Lee Cohen introduced fresh artistic energy. 

 

Collaborating once again with stylist Law Roach brought synergy and intention to each frame. 

 

Together, they didn’t just make a campaign—they built an entire universe that celebrates courage, friendship, and stepping into unknown territories with others by your side.

Behind the Camera: Vision Meets Detail

Nadia Lee Cohen’s signature visual storytelling saturates every moment of Zendaya Zone Dreamers

 

Drawing from 1970s sci-fi and pop surrealism, the tone is both nostalgic and novel. Through her lens, humor collides with elegance.

 

Yet beneath the dreamlike aesthetics lies a grounded message: movement builds confidence when it’s shared.

 

On’s Vision for the Future

Alex Griffin, Chief Marketing Officer at On, emphasizes that Zendaya Zone Dreamers is more than a campaign—it’s a cultural exploration. 

 

“It shows how connection, creativity, and motion intersect. This imagined universe reflects our belief: together, we go further.”

Yet beneath the dreamlike aesthetics lies a grounded message: movement builds confidence when it’s shared / Photo ON
Yet beneath the dreamlike aesthetics lies a grounded message: movement builds confidence when it’s shared / Photo ON

Spotlight on Product Innovation

Alongside its visionary storytelling, the campaign introduces two standout pieces: the Cloudzone sneaker and the Studio Knit Bodysuit

 

The Cloudzone is sleek and low-profile, using On’s signature CloudTec® cushioning for softness and minimalism. 

 

The Studio Knit Bodysuit is sculptural, seamless, and designed to move with you—effortless and expressive.

 

Zendaya Zone Dreamers Launches a New Era

Released on April 15, 2025, Zendaya Zone Dreamers brings high-concept storytelling to the sportswear world. It lives online, in On stores, and in select global retailers. 

 

With the Cloudzone sneaker and Spring/Summer 2025 lifestyle collection now available, movement becomes more than fitness.

 

This isn’t just a campaign. It’s a movement. It’s Zendaya Zone Dreamers—and Zendaya and the Swiss brand promise it’s only the beginning.

With the Cloudzone sneaker and Spring/Summer 2025 lifestyle collection now available, movement becomes more than fitness. / Photo ON
With the Cloudzone sneaker and Spring/Summer 2025 lifestyle collection now available, movement becomes more than fitness. / Photo ON

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