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Patrick Dempsey x TAG Heuer: A Timeless Bond Reimagined Through Eyewear

Since 2014, Patrick Dempsey has embodied the values that define TAG Heuer—precision, elegance in motion, and relentless pursuit of performance

Por: Rubén Carrillo
This partnership marks a strategic expansion beyond timepieces, into a realm where technical eyewear becomes both a fashion statement and a performance tool. / Photo TAG Heuer
This partnership marks a strategic expansion beyond timepieces, into a realm where technical eyewear becomes both a fashion statement and a performance tool. / Photo TAG Heuer

In 2025, the renowned actor and professional endurance driver, Patrick Dempsey, takes his collaboration with the Swiss luxury brand to new heights as the face of its latest TAG Heuer Eyewear collection. 

 

This partnership marks a strategic expansion beyond timepieces, into a realm where technical eyewear becomes both a fashion statement and a performance tool.

 

TAG Heuer, known for pushing the boundaries of sports chronometry, has always gravitated toward individuals who live life at full speed. 

 

His role as ambassador reinforces TAG Heuer’s commitment to precision and design and aligns the brand with contemporary masculinity that values function as much as form.

Created in collaboration with Thélios, LVMH’s optical luxury division, the new collection introduces three distinctive eyewear lines: Mini Vingt-Sept, Jack Heuer, and Shield Pro. / Photo TAG Heuer
Created in collaboration with Thélios, LVMH’s optical luxury division, the new collection introduces three distinctive eyewear lines: Mini Vingt-Sept, Jack Heuer, and Shield Pro. / Photo TAG Heuer

Introducing the TAG Heuer Eyewear 2025 Collection

Created in collaboration with Thélios, LVMH’s optical luxury division, the new collection introduces three distinctive eyewear lines: Mini Vingt-Sept, Jack Heuer, and Shield Pro. 

 

Each line encapsulates a different facet of TAG Heuer’s DNA, with subtle nods to motorsports, innovation, and craftsmanship

 

Jack Heuer Line: Vintage Spirit, Modern Precision

Named after the visionary behind TAG Heuer’s first Formula 1® partnership in 1971, the Jack Heuer line pays tribute to the golden age of motor racing. 

 

These frames are fashioned from ultra-light Japanese titanium, blending classic aviator shapes with advanced CHROMAFADE lenses. 

 

The collection echoes the elegance of the 1960s while showcasing the forward-thinking ethos of Jack Heuer himself.

Mini Vingt-Sept: A Nod to Speed and Design

Inspired by TAG Heuer’s iconic 27-degree hinge, the Mini Vingt-Sept line is a refined expression of the brand’s technical prowess. 

 

These glasses feature elliptical steel hinges and bionylon temples that provide both strength and flexibility. 

 

Outfitted with SPECTA polarized lenses, they’re made for the discerning wearer who appreciates dynamic aesthetics grounded in engineering excellence. 

 

Shield Pro: Engineered for Extremes

The Shield Pro line showcases TAG Heuer’s commitment to pushing limits. 

 

Designed for athletes and thrill-seekers, these performance-focused visors are built with flexible bionylon frames and interchangeable lenses. 

 

Durable, lightweight, and striking in design, the Shield Pro merges utility with style. 

 

Whether racing on a track or facing nature’s elements, these glasses offer clarity, resilience, and unmistakable identity through the subtle presence of the TAG Heuer emblem.

Designed for athletes and thrill-seekers, these performance-focused visors are built with flexible bionylon frames and interchangeable lenses. / Photo TAH Heuer
Designed for athletes and thrill-seekers, these performance-focused visors are built with flexible bionylon frames and interchangeable lenses. / Photo TAH Heuer

Patrick Dempsey as More Than a Face

For Patrick Dempsey, this collaboration is personal. His competitive edge on the racetrack and refined taste in fashion make him the perfect ambassador for TAG Heuer’s expanded lifestyle vision. 

 

As the campaign launches, Dempsey appears with two standout models, paying homage to TAG Heuer’s storied past while driving the brand into the future.

 

This alliance deepens the narrative between brand and individual, a story not just of watches or eyewear, but of identity, legacy, and performance.

FAQ – Quick Insights

  • 1. Who is the face of TAG Heuer Eyewear’s 2025 collection? Patrick Dempsey is the official ambassador for the 2025 TAG Heuer Eyewear campaign.
  • 2. What are the three lines introduced in the new collection? Mini Vingt-Sept, Jack Heuer, and Shield Pro.
  • 3. What makes the Jack Heuer line unique? It features vintage-inspired aviator frames in ultra-light Japanese titanium with CHROMAFADE lenses.
  • 4. How is Shield Pro different from the rest? It’s performance-driven, built for extreme conditions with a flexible frame and interchangeable lenses.

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