The new Louis Vuitton campaign narrates an odyssey defined by yachting, open-road cruising, and transitions from pool decks to beachfronts.
Embarking on a luxurious journey from Paris to the pastel-colored shores of Miami, the Louis Vuitton Pre-Fall 2025 Men’s Collection, designed by Pharrell Williams, presents a seamless fusion of timeless travel aesthetics and modern masculinity.
The collection captures the essence of a well-traveled gentleman—one who respects classic dress codes while embracing the ease and style of global leisure.
Framed through the lens of Rosie Marks and complemented by dynamic visuals from filmmaker Grégoire Dyer, the campaign narrates an odyssey defined by yachting, open-road cruising, and transitions from pool decks to beachfronts. This collection reimagines travel as a destination in itself, crafting a wardrobe that mirrors every phase of the journey—from departure to arrival, and every moment of escape in between.
The first chapter, referred to as the Transit Wardrobe, is a nod to the grandeur of historic cruise travel. Tailoring reigns supreme here, with three-piece suits and shawl-collared jackets that channel the Jazz Age aesthetic, now revitalized with contemporary flair.
Sunset-inspired tones and plush textures are prominent, evoking the luxurious interior of a sea vessel. Signature pieces include a moiré-effect jacquard coat, Monogram Regatta-printed windbreakers, and sporty chambray shorts adorned with miniature boat motifs—hallmarks of the Louis Vuitton Pre-Fall 2025 design language.
Materials are central to the storytelling. Technical jackets in fine beige wool elevate casual styles to refined elegance, while Alcantara adds softness and structure to raincoats and outerwear. Other standout features include collarless sailing jackets and layered knitwear in nautical stripes, all of which reference the codes of oceanic travel.
As the voyage arrives in Miami, the second chapter—the Arrival Wardrobe—embraces the city’s playful charm and Art Deco glamour. Here, the attire softens into pastel hues and fluid silhouettes.
Lounge sets in aqua, khaki, and strawberry pink, constructed from silk and French terry toweling, reflect the easy sophistication of seaside resorts. A standout piece is a sage green robe-inspired coat featuring a jacquard hotel crest on the back—reminiscent of poolside luxury with an unmistakably Parisian twist.
This segment celebrates comfort through refinement: bowling shirts, pyjama suits, oversized striped pieces, and Monogram Glow details painted in contrasting pastel tones. Silk-viscose ensembles with bold jacquard overlays offer a fresh take on formal resortwear, while Bengal- and Breton-striped polo shirts and swim shorts provide casual yet elevated options.
In blending formalwear with vacation aesthetics, Louis Vuitton Pre-Fall 2025 masterfully redefines travel attire for the modern man. It celebrates tradition while moving boldly into new territory, aligning sartorial storytelling with the Maison’s ever-evolving identity. From yacht decks to coastal boulevards, this collection captures the spirit of discovery, freedom, and unmistakable elegance.
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