The PUMA and Ferrari partnership, already known for pushing design boundaries, takes things even further with the launch of the White PUMA for Scuderia Ferrari HP Miami Limited Edition.
A New Era in Motorsport Fashion
This limited-edition drop marks a significant moment in motorsport apparel, blending Ferrari’s iconic performance legacy with PUMA’s modern style sensibilities.
For the first time, fans will see PUMA and Ferrari embrace white as the primary colorway—a stylistic departure that draws directly from the 2025 Scuderia Ferrari HP Formula 1 car livery, where white accents dominate the engine cover.
But this design choice is more than aesthetic; it’s also a conceptual nod to traditional football away kits, where teams don a different color when competing on foreign turf.
White, with its universal association to purity, precision, and timelessness, was a deliberate choice.
The clean backdrop allows the detailing to shine with a subtle but commanding presence.
This isn’t just racing gear. It’s high-performance fashion that speaks volumes with its simplicity.
