With this huge atelier, Bulgari demonstrates that it is growing and that it remains fully committed to manufacturing top-notch pieces that are truly “Made in Italy” and to sustainable production.
Bulgari is setting a new gold standard in luxury jewelry manufacturing, celebrating a major expansion of its production hub in Valenza, Italy.
With its facility now spanning more than 355,000 square feet, it has officially become the largest single-brand fine jewelry manufacturer in the world. For the iconic Italian house, this development reflects not only its growth ambitions but also its unwavering commitment to producing high-end pieces that are authentically “Made in Italy.”
The upgraded site isn’t just a showcase of scale; it’s a symbol of heritage and future innovation. Bulgari plans to employ 500 new artisans, bringing its workforce to 1,600 by the year 2029.
To support this growth, the company has created an internal training academy aimed at nurturing the next generation of jewelers. This school, in partnership with the esteemed Italian jewelry institute TADS in Naples, will help ensure the passing down of age-old techniques that define the brand’s legacy.
Jean-Christophe Babin, CEO of Bulgari and newly appointed head of the LVMH watch division, emphasized the significance of this achievement during a press conference at the Valenza site. He called it a pivotal moment not just for the brand but for the luxury jewelry industry as a whole.
Notably, the facility is dedicated exclusively to producing Bulgari’s creations—from everyday luxury to its high jewelry masterpieces. While Rome remains the creative home for bespoke, one-off pieces, the Valenza site will manage production of signature designs such as the Serpenti collection, including watches and necklaces.
However, this expansion isn’t simply about meeting higher demand. Bulgari is using the opportunity to bring more of its production processes in-house, fostering tighter quality control and supporting the development of innovative techniques. In an increasingly unpredictable global market, localizing operations reflects strategic foresight and confidence in Italy’s skilled labor force.
Sustainability is a cornerstone of the facility’s design. The building incorporates over 4,100 solar panels and a geothermal energy system, providing roughly 50% of its energy needs from renewable sources. The remainder is also supplied through green alternatives. The manufacturer has also adopted a plastic-free policy and features a bee farm on its grounds—an unexpected but meaningful gesture that even produces a small batch of Bulgari-branded honey.
The most transformative aspect of the new facility might be its educational focus. With fewer young people entering traditional craftsmanship careers, Bulgari’s initiative to train aspiring artisans is both forward-thinking and essential for preserving the future of jewelry-making.
Since opening its original Valenza site in 2017, Bulgari has already grown from 370 to more than 1,100 employees. According to Toni Belloni, president of LVMH Italy, this expansion is part of a broader movement within the luxury group, which currently supports 66 artisan workshops across Italy.
As Italian brands like Loro Piana and Fendi celebrate their centennials, Bulgari’s new investment signals a deep and lasting commitment to craftsmanship, sustainability, and innovation in Italian luxury.
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